EP178 - Chewy IPO and Listener Questions Part 2 Recap of Chewy IPO (Chewy S1) Listener Questions Part 2: Q5: Nick Barrett Would be really interested to hear your guys thoughts on how an established e-commerce store should expand into new product categories. Is it a good idea to launch new niche websites through Shopify to do this, or is it better to keep focus within a single e-commerce site and expand within that? Q6 Rebecca Saunders Have you seen any recent data on the costs of customer acquisition online via the various channels, and how these have changed over time? I hear a lot anecdotally but haven't managed to access any reliable data. Thanks in advance! Love the show btw (all the way from rainy London). Q7 Amit Agarwal Have you ever done some research on e-commerce subscriptions such as amazon subscribe and save or autoship? Also, what is the industry trends for bark box, hello fresh and other bundle subscriptions? Q8: Parker Block Hey Scot, What do you see as likely business implications of rising appetite for anti-trust action (see FTC/DOJ announcement , Lina Khan joining Congress staff, etc ) on platforms which monetize consumer data ? Q9: Baxter Overman How do you put consumers at ease with in-home delivery services? (i.e. Walmart grocery). Wouldn't drop-off when the customer is home for