This episode provides a comprehensive look into the burgeoning digital alcohol market through the lens of industry leaders Diageo and Drizly. It offers valuable insights into strategies for online sales, marketplace dynamics, and the complexities of digital partnerships, essential for any ecommerce operator navigating highly regulated or niche markets.
Key takeaways
Brands must understand and adapt to the three-tier system for alcohol distribution in the US, as it significantly impacts online sales and delivery models.
Leverage strategic partnerships with established marketplaces like Drizly to expand digital reach and streamline delivery logistics in regulated industries.
Develop distinct e-commerce strategies that balance direct brand engagement with marketplace opportunities, considering consumer purchasing habits in different online channels.
Focus on data and analytics to understand customer behavior in the digital alcohol space, informing targeted marketing and retention efforts.
Navigate the regulatory landscape by understanding legal frameworks for online sales in each jurisdiction to ensure compliance and avoid costly pitfalls.
Digital Alcohol with Diageo and Drizly Jason & Scot will be podcasting live from the eTail West which is held Feb 19-22 in sunny Palm Springs, CA. As a special gift to listeners, you can use the code JASONSCOT for 20% off. This episode is a deep dive into the digital alcohol market with Diageo and Drizly. Taylor Burton (@TBurton86) is the VP of Strategic Partnerships at Drizly, the world's largest alcohol marketplace to shop beer, wine and spirits, currently available in 95 cities. Wayne Blum (@waynegblum) is is the Director, U.S eCommerce strategy and partnerships at Diageo, A global leader in beverage alcohol, with over 200+ brands. Don't forget to like our facebook page, and if you enjoyed this episode please write us a review on itunes. Episode 163 of the Jason & Scot show was recorded on Monday, February 11th, 2019. Join your hosts Jason "Retailgeek" Goldberg, Chief Commerce Strategy Officer and Scot Wingo, CEO of GetSpiffy and Executive Chairman of Channel Advisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing. http://jasonandscot.com
What does this episode say about amazon & marketplaces?
Brands must understand and adapt to the three-tier system for alcohol distribution in the US, as it significantly impacts online sales and delivery models.
What does this episode say about dtc strategy?
Leverage strategic partnerships with established marketplaces like Drizly to expand digital reach and streamline delivery logistics in regulated industries.
What does this episode say about supply chain & operations?
Develop distinct e-commerce strategies that balance direct brand engagement with marketplace opportunities, considering consumer purchasing habits in different online channels.
What does this episode say about brand & content?
Focus on data and analytics to understand customer behavior in the digital alcohol space, informing targeted marketing and retention efforts.
What does this episode say about amazon & marketplaces?
Navigate the regulatory landscape by understanding legal frameworks for online sales in each jurisdiction to ensure compliance and avoid costly pitfalls.
