This episode provides a concise recap of the 2018 Turkey-5 (Thanksgiving to Cyber Monday) retail and e-commerce performance. It breaks down key sales figures, year-over-year growth, and discusses influential trends such as the role of mobile in retail and insights from major analytics firms like Adobe and Salesforce. Operators will gain valuable context on historical holiday shopping patterns and the evolving retail landscape.
Key takeaways
Analyze year-over-year growth during peak shopping periods, noting 2018's Turkey-5 saw 26.41% growth to $24.2 billion, to inform future seasonal inventory and marketing strategies.
Recognize the continued shift to mobile in retail; revisit mobile conversion funnels and site performance for peak shopping days.
Leverage data from industry reports (e.g., Adobe, Salesforce) to benchmark your brand's performance against broader market trends.
Evaluate your operational readiness for peak sales weekends, learning from potential past outages (like IBM Digital Analytics/CoreMetrics mentioned).
Consider the integration of online and offline channels, as discussed in the context of mobile and brick-and-mortar retail.
EP154 - Turkey-5 2018 Recap Episode 154 is a quick recap of all the retail and e-commerce activity over the Turkey-5 weekend (Thanksgiving through CyberMonday). Jason interviewed by eMarketer about AmazonGo stores Jason article in Forbes "The Future of Brick-And-Mortar Retail is Mobile" Adobe Revenue YoY Growth Thurs $3,700,000,000 28.00% Friday $6,200,000,000 23.60% Sat $3,200,000,000 25.00% Sun $3,200,000,000 25.00% Monday $7,900,000,000 29.00% Turkey 5 $24,200,000,000 26.41% Nov-Dec $124,100,000,000* 14.8%* * Adobe Forecast Amazon Cyber-5 Press Release Salesforce Holiday Insights Hub Adobe Holiday 2018 predictions, actuals, and analysis <a href= "https://www.bluetriangle.com/blog/ibm-digital-analytics-coremetrics-outage-black-friday/" target="_blank" rel="noopener
