This episode dives into Salesforce.com's comprehensive "Shopper First Retailing" study, revealing critical insights into modern consumer behavior across digital, physical, and global channels. E-commerce operators will learn how to leverage data from 500M+ digital shoppers, 6,000 global consumers, and 70 mystery shopped stores to optimize omnichannel strategies and elevate the customer experience. The discussion emphasizes prioritizing the shopper journey to drive conversions and foster brand loyalty in a competitive market.
Key takeaways
Analyze digital shopping behavior to identify trends and optimize online engagement, drawing lessons from Salesforce's analysis of over 500 million shopper activities.
Integrate global consumer survey data to understand direct preferences and pain points, using insights from 6,000 surveyed consumers to tailor retail experiences worldwide.
Evaluate and improve brick-and-mortar experiences through mystery shopping, focusing on in-store environment, staff interaction, and product presentation, as highlighted by evaluations of 70 physical stores.
Develop seamless omnichannel strategies that integrate insights from both digital and physical touchpoints to create a unified and personalized customer journey.
Utilize platforms like Salesforce to consolidate customer data and enable data-driven decision-making for better understanding and serving customers.
EP152 - Salesforce.com Shopper First Research with Rick Kenney Rick Kenney (@rickkenney) is Head of Consumer Insights at Salesforce. Rick recently completed a "Shopper First Retailing" study in conjunction with Publicis.Sapient. The study included data from: Shopper activity: Digital shopping behavior of 500+ million shoppers Consumer survey: Preferences of 6,000 global consumers Mystery shopping: 70 brick-and-mortar stores evaluated for consumer experience Don't forget to like our facebook page, and if you enjoyed this episode please write us a review on itunes. Episode 152 of the Jason & Scot show was recorded on Monday November 12th 2018. http://jasonandscot.com Join your hosts Jason "Retailgeek" Goldberg, SVP Commerce & Content at SapientRazorfish, and Scot Wingo, Founder and Executive Chairman of Channel Advisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing.
What does this episode say about retail & omnichannel?
Analyze digital shopping behavior to identify trends and optimize online engagement, drawing lessons from Salesforce's analysis of over 500 million shopper activities.
What does this episode say about analytics & attribution?
Integrate global consumer survey data to understand direct preferences and pain points, using insights from 6,000 surveyed consumers to tailor retail experiences worldwide.
What does this episode say about conversion & cro?
Evaluate and improve brick-and-mortar experiences through mystery shopping, focusing on in-store environment, staff interaction, and product presentation, as highlighted by evaluations of 70 physical stores.
What does this episode say about brand & content?
Develop seamless omnichannel strategies that integrate insights from both digital and physical touchpoints to create a unified and personalized customer journey.
What does this episode say about retail & omnichannel?
Utilize platforms like Salesforce to consolidate customer data and enable data-driven decision-making for better understanding and serving customers.
