Happy Birthday, to Jason's wife, Leila! Scot Wingo is contributing the Forbes Digital Council, and writing about his new Vehicle 2.0 Framework. Introducing Vehicle 2.0. Jason Goldberg is also contributing to a regular retail column on Forbes, starting with his first article: What Competitors Are Missing About Amazon's New 4-Star Retail Concept. Scot is appearing in a national TV spot promoting his alma mater, North Carolina State, "Think and Do!" Jason is leading several sessions at GroceryShop October 28-31 in Las Vegas, including a keynote interview with Sam's Club Chief Merchant Ashley Buchanan. Amazon Earnings: Amazon's third-quarter earnings beat Street estimates, but its revenue and fourth-quarter outlook fell short of expectations. Revenue: Revenue increased +29% Y/Y (+30% ex-FX) to $56.58B, 1% below the Street's $57.11B. 29% Revenue growth was below consensus expectations as Int'l revenue disappointed with a ~$1B shortfall. North America revenue (ex-AWS and ex-WF) of $30.10B was up 25%, in line with 2Q18 growth. International revenue of $15.55B was up 13% (+15% ex-FX), a notable deceleration from 27% growth in Q2 (+21% ex-FX). AWS revenue of $6.68B was up 46%, down from +49% growth in Q2 but in line with expectations. Physical Stores revenue of $4.25B was slightly ahead of consensus expectations. Amazon's "other" category, aka advertising, jumped 123% to $2.5 billion in revenue <img cla