Sucharita Kodali, a Forrester Analyst, discusses key e-commerce trends including Amazon, marketplaces, and personalization. The episode offers a look back at Shop.org 2018 and predictions for the 2018 holiday shopping season, providing valuable context for understanding the forces shaping retail at the time.
Key takeaways
Retailers must continue to strategize against Amazon's pervasive influence, understanding its marketplace model and advertising services to compete effectively.
Personalization is critical; leverage data to tailor product recommendations, email campaigns, and website content to enhance customer engagement and drive sales.
Stay informed on the evolving landscape of online marketplaces beyond Amazon, such as eBay and Walmart Marketplace, to diversify sales channels and reach new customers.
Prepare for seasonal peaks by analyzing holiday shopping predictions, including consumer spending habits and popular product categories, to optimize promotional strategies.
Integrate online and offline experiences to create an omnichannel retail strategy, anticipating the long-term vision of how consumers will shop.
Sucharita (Mulpuru) Kodali @smulpuru is the Vice President and Principal Analyst at Forrester Research covering retail and e-commerce. She has previously worked at Saks Fifth Ave, Toys R Us, and Walt Disney Company. In this interview, we cover a wide range of topics including shop.org 2018, Amazon, marketplaces, holiday 2018 predictions, personalization, and the future of e-commerce. Upcoming: Groceryshop October 28-31, Las Vegas Don't forget to like our facebook page, and if you enjoyed this episode please write us a review on itunes. Episode 146 of The Jason & Scot Show was recorded on Thursday, September 20th, 2018. http://jasonandscot.com Join your hosts Jason "retailgeek" Goldberg, SVP Commerce & Content at SapientRazorfish, and Scot Wingo, Founder and Executive Chairman of Channel Advisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing.
What does this episode say about amazon & marketplaces?
Retailers must continue to strategize against Amazon's pervasive influence, understanding its marketplace model and advertising services to compete effectively.
What does this episode say about retail & omnichannel?
Personalization is critical; leverage data to tailor product recommendations, email campaigns, and website content to enhance customer engagement and drive sales.
What does this episode say about conversion & cro?
Stay informed on the evolving landscape of online marketplaces beyond Amazon, such as eBay and Walmart Marketplace, to diversify sales channels and reach new customers.
What does this episode say about amazon & marketplaces?
Prepare for seasonal peaks by analyzing holiday shopping predictions, including consumer spending habits and popular product categories, to optimize promotional strategies.
What does this episode say about amazon & marketplaces?
Integrate online and offline experiences to create an omnichannel retail strategy, anticipating the long-term vision of how consumers will shop.
