This episode dissects the impact of Amazon Prime Day 2018 on Amazon and competing retailers like Target, offering valuable insights into consumer spending patterns during major sales events. It also addresses critical listener questions on the future of Progressive Web Apps for retailers and the complexities of multi-touch attribution models spanning online and offline channels. The discussion provides a snapshot of e-commerce trends and technological considerations relevant to omnichannel retail strategies.
Key takeaways
Amazon Prime Day significantly influences consumer behavior, extending beyond Amazon to boost sales for other retailers like Target, particularly in discretionary spending categories even for durable goods.
Progressive Web Apps (PWAs) are becoming crucial for retailers, offering a superior mobile experience compared to traditional apps without requiring app store downloads. Retailers like West Elm are early adopters, demonstrating their potential for enhanced customer engagement.
Implementing multi-touch attribution models is vital for understanding the true ROI of marketing efforts across online and offline channels. Retailers need to identify partners and strategies that can accurately track customer journeys from initial touchpoint to final purchase in both environments.
Google Express is gaining significant traction by expanding its retailer partnerships, indicating continued growth and competition in the broader e-commerce platform landscape beyond Amazon.
Retailers should analyze funding trends, such as GetSpiffy's $9M raise, to understand investor confidence in specific retail technology solutions like mobile car care, and identify potential areas for innovation and disruption.
Industry News NRFTech Peter Schwartz GetSpiffy Fund Raise Google Express Traction Amazon Prime Day Amazon Press Release USA Today Recap Target results on Prime Day Listener Questions Joan Abrams asks: How important are progressive web apps going to be for retailers? Any retailers doing this really well yet? West Elm Example: https://mobile-beta.westelm.com/ Julie Acosta asks: Any updates on multi-touch attribution models/partners - who's doing online/offline (brick & mortar) right? Upcoming Events Jason is doing retail visits in Australia July 21 - 29. Ping him on twitter if you're there. Jason and Scot will be doing shows from eTail<a href= "https://etaileast.wbresearch.com/" targ
What does this episode say about amazon & marketplaces?
Amazon Prime Day significantly influences consumer behavior, extending beyond Amazon to boost sales for other retailers like Target, particularly in discretionary spending categories even for durable goods.
What does this episode say about retail & omnichannel?
Progressive Web Apps (PWAs) are becoming crucial for retailers, offering a superior mobile experience compared to traditional apps without requiring app store downloads. Retailers like West Elm are early adopters, demonstrating their potential for enhanced customer engagement.
What does this episode say about analytics & attribution?
Implementing multi-touch attribution models is vital for understanding the true ROI of marketing efforts across online and offline channels. Retailers need to identify partners and strategies that can accurately track customer journeys from initial touchpoint to final purchase in both environments.
What does this episode say about ai & automation?
Google Express is gaining significant traction by expanding its retailer partnerships, indicating continued growth and competition in the broader e-commerce platform landscape beyond Amazon.
What does this episode say about amazon & marketplaces?
Retailers should analyze funding trends, such as GetSpiffy's $9M raise, to understand investor confidence in specific retail technology solutions like mobile car care, and identify potential areas for innovation and disruption.
