This episode offers a fascinating look into Tophatter's unique mobile-first auction marketplace model, which generated over $300 million in GMV in 2017. Ecommerce operators can learn how gamification and psychological engagement can drive significant sales volume in a value-oriented marketplace.
Key takeaways
Tophatter's success demonstrates the power of integrating game-like engagement and real-time auctions to create a compelling mobile shopping experience.
The platform achieved 100% year-over-year GMV growth, highlighting the potential of novel marketplace models to capture market share.
Focusing on entertainment-seeking and value-oriented shoppers through dynamic pricing models like auctions can drive high volume sales.
Consider how auction formats, beyond traditional fixed-price models, can be leveraged to create a sense of urgency and excitement for consumers.
EP128 - TopHatter CEO Ashvin Kumar We caught up with Ashvin Kumar at the ShopTalk 2018. Ashvin is the co-founder and CEO at Tophatter an innovative live action site for mobile shoppers. With the engagement and psychology of a game and the economics of a marketplace, Tophatter generated over $300 million of GMV in 2017 (100% up on 2016) and sells 100,000+ items every single day. We talked with Ashvin about his background, including his previous start-up Blippy. The pros and cons of various auction format and how Tophatter appeals to it's entertainment seeking value oriented shoppers. Episode 128 of the Jason & Scot show was recorded on Tuesday, March 20, 2018. http://jasonandscot.com Join your hosts Jason "Retailgeek" Goldberg, SVP Commerce & Content at SapientRazorfish, and Scot Wingo, Founder and Executive Chairman of Channel Advisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing.
What does this episode say about amazon & marketplaces?
Tophatter's success demonstrates the power of integrating game-like engagement and real-time auctions to create a compelling mobile shopping experience.
What does this episode say about conversion & cro?
The platform achieved 100% year-over-year GMV growth, highlighting the potential of novel marketplace models to capture market share.
What does this episode say about product & merchandising?
Focusing on entertainment-seeking and value-oriented shoppers through dynamic pricing models like auctions can drive high volume sales.
What does this episode say about amazon & marketplaces?
Consider how auction formats, beyond traditional fixed-price models, can be leveraged to create a sense of urgency and excitement for consumers.
