In this episode, Sabon NYC E-commerce Director Katya Ermak discusses how vertically integrated brands navigate the complexities of Amazon, leverage omnichannel strategies, and prepare for the evolving role of physical retail. She shares insights into Sabon's e-commerce operations, including their use of the Magento platform and personalization tools like Dynamic Yield, providing valuable lessons for brands balancing direct-to-consumer with marketplace presence and brick-and-mortar integration.
Key takeaways
Vertically integrated brands should strategically leverage Amazon as an additional sales channel, even when prioritizing DTC, by optimizing product listings and understanding marketplace dynamics.
Implement omnichannel tactics to create a cohesive customer experience across online and offline touchpoints, and consider how physical stores, even malls, can still drive brand awareness and customer engagement.
Utilize robust e-commerce platforms like Magento for scalability and integration, and invest in personalization tools such as Dynamic Yield to enhance the online shopping experience and drive conversions.
Actively analyze conversion funnels and product discovery paths to identify and address friction points, ensuring a seamless customer journey from initial interest to purchase.
Episode 127 is an interview with Katya Ermak, Director of E-Commerce and Digital Marketing at Sabon NYC. We caught up with Katya Ermak at the ShopTalk 2018. Katya is the director of E-commerce at Sabon NYC. We talked with her about how Vertically integrated brands think of Amazon. How they leverage their omni-channel tactics and the future of malls. How Sabon is approaching e-commerce including their Magento platform, and some of their current tools such as Dynamic Yield. Episode 127 of the Jason & Scot show was recorded on Monday, March 19, 2018. New beta feature, Google Transcription: Transcript Jason: [0:25] Welcome to the Jason and Scott show this episode is being recorded on Monday March 19th 2018 I'm your host Jason retailgeek Goldberg and as usual I'm here with your Wingo. Scot: [0:38] Hey Jason welcome back Jason Scott show listeners we are podcasting live from the shock talk show here in sunny Las Vegas and we're excited to have on the show today Katja or Mac. Katya is director of e-commerce and digital marketing at sabon NYC she has also spent time with Brands such as rainbow Century 21 and isobar welcome to the show. Jason: [1:02] Thanks for joining us it's a little known fact but Scott exclusive. Scot: [1:06] Did we use it as your. Jason: [1:07] <span title="
What does this episode say about amazon & marketplaces?
Vertically integrated brands should strategically leverage Amazon as an additional sales channel, even when prioritizing DTC, by optimizing product listings and understanding marketplace dynamics.
What does this episode say about retail & omnichannel?
Implement omnichannel tactics to create a cohesive customer experience across online and offline touchpoints, and consider how physical stores, even malls, can still drive brand awareness and customer engagement.
What does this episode say about dtc strategy?
Utilize robust e-commerce platforms like Magento for scalability and integration, and invest in personalization tools such as Dynamic Yield to enhance the online shopping experience and drive conversions.
What does this episode say about shopify & ecommerce platforms?
Actively analyze conversion funnels and product discovery paths to identify and address friction points, ensuring a seamless customer journey from initial interest to purchase.
