EP125 - Johnson and Johnson E-Com VP Sri Rajagopalan and Samir Bhavnani of 1010data
The Jason & Scot Show · with Sri Rajagopalan and Samir Bhavnani · April 4, 2018 · 41 min
Summary
This episode offers a valuable look into the strategies of large brands navigating the ecommerce landscape, specifically focusing on how established companies like Johnson & Johnson approach DTC and marketplace relationships. It highlights the complexities and opportunities for brands when expanding their digital footprint.
Key takeaways
Even large, established brands must strategically decide between fostering direct-to-consumer relationships and leveraging marketplace platforms like Amazon; it's not an either/or but a 'where to play' decision.
Marketplaces offer significant reach but require brands to adapt their strategies to coexist and compete with private labels, even in unexpected categories like OTC healthcare.
For legacy brands, entering new digital arenas, such as Amazon healthcare, necessitates a deep understanding of evolving consumer behavior and competitive landscapes.
The discussion around Amazon Private Label OTC underscores the need for all brands to continuously monitor and adapt to marketplace trends, even those outside their traditional competitive sets.
EP125 - Johnson & Johnson E-Com VP Sri Rajagopalan and Samir Bhavnani of 1010data We caught up with Samir Bhavnani of 1010data (previous appeared on Amazon Private Label Deep Dive Episode 103) at ShopTalk this year and he brought Sri Rajagopalan, VP of E-Commerce at Johnson & Johnson with him. We cover a variety of topics including brands going direct to consumer, brands working with Marketplaces, Amazon's entry into Healthcare, and Amazon Private Label OTC. Episode 125 of the Jason & Scot show was recorded on Tuesday, March 20, 2018. http://jasonandscot.com Join your hosts Jason "Retailgeek" Goldberg, SVP Commerce & Content at SapientRazorfish, and Scot Wingo, Founder and Executive Chairman of Channel Advisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing.
Even large, established brands must strategically decide between fostering direct-to-consumer relationships and leveraging marketplace platforms like Amazon; it's not an either/or but a 'where to play' decision.
What does this episode say about amazon & marketplaces?
Marketplaces offer significant reach but require brands to adapt their strategies to coexist and compete with private labels, even in unexpected categories like OTC healthcare.
What does this episode say about brand & content?
For legacy brands, entering new digital arenas, such as Amazon healthcare, necessitates a deep understanding of evolving consumer behavior and competitive landscapes.
What does this episode say about dtc strategy?
The discussion around Amazon Private Label OTC underscores the need for all brands to continuously monitor and adapt to marketplace trends, even those outside their traditional competitive sets.
