This episode is a must-listen for brands selling on Amazon. Andrea Leigh, a former Amazon exec, shares invaluable insights into Amazon's inner workings, metrics, and best practices for negotiating with the platform. Operators will learn how to navigate the complexities of Vendor Central and maximize their success on the world's largest marketplace.
Key takeaways
Understand Amazon metrics from an insider's perspective to better inform your sales and negotiation strategies.
Learn best practices for negotiating with Amazon, including common pitfalls and effective leverage points.
Gain insights into Amazon's strategic moves, such as its presence in grocery and relationship with Whole Foods, to anticipate future marketplace changes.
Develop a strategic approach to selling on Amazon by understanding the nuances of how the platform operates and makes decisions regarding its vendors.
Leverage the expertise of former Amazon employees or agencies like Ideoclick to enhance your Amazon strategy and negotiation power.
EP120 - Negotiating with Amazon with Andrea Leigh Andrea Leigh is the Vice President of Client Services at Ideoclick, Inc., an Amazon managed services agency. Andrea enjoyed a 10 year career at Amazon where she served in a number of Buying and Category Leadership roles. We caught up with Andrea at the PathtoPurchase Summit, where she gave a key-note on selling on Amazon. We covered a variety of topics including: Andrea's new role at Ideoclick. Amazon's presence in grocery and relationship with WholeFoods vendors The language of Amazon metrics Best practices in negotaiting with Amazon Brands selling on Amazon Don't forget to like our facebook page, and if you enjoyed this episode please write us a review on itunes. Episode 120 of the Jason & Scot show was recorded on Monday, March 12, 2018. http://jasonandscot.com Join your hosts Jason "Retailgeek" Goldberg, SVP Commerce & Content at SapientRazorfish, and Scot Wingo, Founder and Executive Chairman of Channel Advisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing.
What does this episode say about amazon & marketplaces?
Understand Amazon metrics from an insider's perspective to better inform your sales and negotiation strategies.
What does this episode say about retail & omnichannel?
Learn best practices for negotiating with Amazon, including common pitfalls and effective leverage points.
What does this episode say about founder & leadership?
Gain insights into Amazon's strategic moves, such as its presence in grocery and relationship with Whole Foods, to anticipate future marketplace changes.
What does this episode say about amazon & marketplaces?
Develop a strategic approach to selling on Amazon by understanding the nuances of how the platform operates and makes decisions regarding its vendors.
What does this episode say about amazon & marketplaces?
Leverage the expertise of former Amazon employees or agencies like Ideoclick to enhance your Amazon strategy and negotiation power.
