Melissa Burdick, an Amazon expert and former Amazonian involved in its CPG entry, discusses critical strategies for brands selling on Amazon. This episode is essential for understanding Amazon private label, effective advertising techniques including Self-Service Performance Advertising (SSPA), and how these elements integrate with broader brand strategies and even brick-and-mortar retail.
Key takeaways
Leverage Amazon's Self-Service Performance Advertising (SSPA) for greater control and optimization of your ad spend on the platform, following Pacvue's automation approach.
Develop a clear brand strategy specifically tailored for the Amazon marketplace, considering how your products will compete with Amazon’s own private label offerings.
Integrate your Amazon sales strategy with your overall retail presence, understanding how online performance can impact or be impacted by brick-and-mortar operations.
Investigate automation tools like Pacvue (founded by guest Melissa Burdick) for Amazon advertising to increase efficiency and potentially improve ROI.
EP119 - Amazon expert Melissa Burdick http://jasonandscot.com Melissa Burdick is the president of Pacvue, and a former Amazonian who was involved in Amazon's entry into the CPG space. She's one of the most popular guests on the show, so with all the changes Amazon has been going through it's a great time to have her back. We caught up with Melissa at the PathtoPurchase Summit, where she gave a key-note on selling on Amazon. We covered a variety of topics including: Melissa's new company Pacvue and their Amazon advertising automation tools Brands strategy on Amazon Amazon private label Advertising on amazon Amazon SSPA – Self Service Performance Advertising Brick and mortar retail Don't forget to like our facebook page, and if you enjoyed this episode please write us a review on itunes. Episode 119 of the Jason & Scot show was recorded on Monday, March 12, 2018. Join your hosts Jason "Retailgeek" Goldberg, SVP Commerce & Content at SapientRazorfish, and Scot Wingo, Founder and Executive Chairman of Channel Advisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing.
What does this episode say about amazon & marketplaces?
Leverage Amazon's Self-Service Performance Advertising (SSPA) for greater control and optimization of your ad spend on the platform, following Pacvue's automation approach.
What does this episode say about paid acquisition?
Develop a clear brand strategy specifically tailored for the Amazon marketplace, considering how your products will compete with Amazon’s own private label offerings.
What does this episode say about brand & content?
Integrate your Amazon sales strategy with your overall retail presence, understanding how online performance can impact or be impacted by brick-and-mortar operations.
What does this episode say about retail & omnichannel?
Investigate automation tools like Pacvue (founded by guest Melissa Burdick) for Amazon advertising to increase efficiency and potentially improve ROI.
