EP117 - Listener Questions Amazon launches"Ship with Amazon" Listener Questions Q1: Amit Agarwal- Thanks for the amazing podcast. What is the future trend in pricing ? EDLP or coupon based pricing? Most new retailers will adopts EDLP, promotions aren't as effective in the age of transparency, but it's very hard for existing promotional retailer to switch. Eventually we'll get to more dynamic, personalzied pricing. Every Nanosecond Low Pricing #ENLP! Q2: Kiri Masters - What are the coolest or smartest things that brands and retailers are doing with voice commerce? And, what is within reach for smaller brands who don't have a $200k+ budget to drop on developing skills, etc. Where are we on the maturity curve? Transactions are limited to recurring and replenishment purchases, so Pizza places and Starbucks have the early lead. Brands like Patron and Tide have made good use of voice skills for top of funnel marketing. Small brands should think about voice for on-site search, and voice SEO on search engines. It's VERY early in the maturity curve. Q3: Patrick Paroline - Hi guys I love the podcast listen to it every week. When the numbers say that e-commerce revenue is up 17% does that include Amazon? If so what would be the e-commerce industry revenue increase if you took out Amazon? I believe you guys said that Walmart.com growing and 60% and Amazon at 30%. Would this mea