This episode tackles listener questions on critical ecommerce trends. It provides actionable insights into the future of pricing, the practical applications of voice commerce for brands of all sizes, and a nuanced understanding of ecommerce growth data, especially concerning Amazon's impact. Ecommerce operators will gain clarity on navigating evolving retail strategies and identifying new opportunities.
Key takeaways
Dynamic pricing and personalized offers are the future, moving beyond traditional EDLP and coupon-based models, though existing promotional retailers face challenges in transitioning.
Small brands can leverage voice commerce for on-site search optimization and voice SEO, as full transactional capabilities are still early in development and costly.
When analyzing ecommerce revenue growth, it's crucial to consider Amazon's disproportionate impact; exclude Amazon to understand the growth trajectory of the broader ecommerce market.
Transparency limits the effectiveness of traditional promotions for new retailers, favoring Everyday Low Pricing (EDLP) strategies.
Large brands are successfully using voice skills for top-of-funnel marketing, while transactional voice commerce is currently dominated by replenishment and recurring purchases.
EP117 - Listener Questions Amazon launches"Ship with Amazon" Listener Questions Q1: Amit Agarwal- Thanks for the amazing podcast. What is the future trend in pricing ? EDLP or coupon based pricing? Most new retailers will adopts EDLP, promotions aren't as effective in the age of transparency, but it's very hard for existing promotional retailer to switch. Eventually we'll get to more dynamic, personalzied pricing. Every Nanosecond Low Pricing #ENLP! Q2: Kiri Masters - What are the coolest or smartest things that brands and retailers are doing with voice commerce? And, what is within reach for smaller brands who don't have a $200k+ budget to drop on developing skills, etc. Where are we on the maturity curve? Transactions are limited to recurring and replenishment purchases, so Pizza places and Starbucks have the early lead. Brands like Patron and Tide have made good use of voice skills for top of funnel marketing. Small brands should think about voice for on-site search, and voice SEO on search engines. It's VERY early in the maturity curve. Q3: Patrick Paroline - Hi guys I love the podcast listen to it every week. When the numbers say that e-commerce revenue is up 17% does that include Amazon? If so what would be the e-commerce industry revenue increase if you took out Amazon? I believe you guys said that Walmart.com growing and 60% and Amazon at 30%. Would this mea
What does this episode say about amazon & marketplaces?
Dynamic pricing and personalized offers are the future, moving beyond traditional EDLP and coupon-based models, though existing promotional retailers face challenges in transitioning.
What does this episode say about retail & omnichannel?
Small brands can leverage voice commerce for on-site search optimization and voice SEO, as full transactional capabilities are still early in development and costly.
What does this episode say about ai & automation?
When analyzing ecommerce revenue growth, it's crucial to consider Amazon's disproportionate impact; exclude Amazon to understand the growth trajectory of the broader ecommerce market.
What does this episode say about conversion & cro?
Transparency limits the effectiveness of traditional promotions for new retailers, favoring Everyday Low Pricing (EDLP) strategies.
What does this episode say about amazon & marketplaces?
Large brands are successfully using voice skills for top-of-funnel marketing, while transactional voice commerce is currently dominated by replenishment and recurring purchases.
