This episode features Kasey Lobaugh of Deloitte discussing the "Great Retail Bifurcation" and new research on the digital divide and retail volatility. E-commerce operators should pay close attention to the quantification of digital's effect on in-store purchases and the measurement of disruption in the retail industry to strategically adapt their omnichannel and digital marketing efforts.
Key takeaways
Understand how digital interactions are increasingly influencing in-store purchase decisions to better allocate marketing resources.
Utilize insights from retail volatility indices to anticipate market shifts and prepare for disruption.
Investigate future retail bifurcations to identify emerging opportunities and threats in the evolving retail landscape.
Leverage Deloitte's research on the "New Digital Divide" to refine your omnichannel strategy and bridge online-offline customer journeys.
Prepare for significant industry changes as discussed at events like ShopTalk, staying ahead of impending trends and research releases.
EP114 - Great Retail Bifurcation, Kasey Lobaugh of Deloitte http://jasonandscot.com Kasey Lobaugh is a Principal and Chief Retail Innovation Officer at Deloitte Consulting LLP, he first appeared on episode 68. You can follow him on twitter at @klobaugh. Kasey and his team publish some of the most useful research in the industry including The New Digital Divide which helps quantify the effect of digital on in-store purchases, and the Deloitte Retail Volatility Index which measures disruption in the retail industry. Kasey sat down for an interview live from the NRF Big Show, to discuss some new research he'll be publishing in March at ShopTalk. Kasey is giving our listeners an exclusive first preview. Join your hosts Jason "Retailgeek" Goldberg, SVP Commerce & Content at SapientRazorfish, and Scot Wingo, Founder and Executive Chairman of Channel Advisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing. Don't forget to like our facebook page, and if you enjoyed this episode please write us a review on itunes. Episode 114 of the Jason & Scot show was recorded on Monday, January 15th, 2018<span style="font-weigh
