This episode offers a post-holiday debrief for ecommerce operators, highlighting key performance metrics from the 2017 holiday season, particularly Amazon's dominant market share and significant ad spend by major agencies. It provides context on the evolving retail landscape, including logistical challenges faced by carriers and strategic moves by traditional retailers, equipping listeners with critical insights for planning their next year.
Key takeaways
E-commerce grew approximately 18% during the 2017 holiday season, significantly outpacing total retail growth of 4.8%, underscoring the ongoing shift to online shopping.
Amazon captured an estimated 50% of all holiday online sales in 2017, demonstrating its unparalleled market dominance and importance as a sales channel.
Major advertising agencies, including WPP, Publicis, and Omnicom, collectively planned to spend $800 million on Amazon ads in 2018, indicating the increasing necessity of paid acquisition within the Amazon ecosystem.
Logistical challenges, such as those experienced by UPS during peak season, highlight the critical need for robust supply chain planning and diversified shipping strategies for ecommerce businesses.
Traditional retailers like Home Depot are exploring acquisitions in logistics (e.g., XPO) to enhance their fulfillment capabilities, signalling a broader trend of retailers investing in supply chain infrastructure to compete with Amazon.
EP111- End of year news. Holiday Recap E-Commerce up approx 18%, total retail up 4.8% UPS Woes Amazon News Amazon Holiday Recap Amazon wins 50% of holiday sales !?!? WPP, Publcis, Omnicom spend $800M on Amazon ads Other News Home Depot may buy XPO (large item logistics firm) Stitchfix first quarter post-IPO Michelle Gass takes over helm at Kolhs. (Episode 77 of the podcast featured outgoing CEO Kevin Mansell) Don't forget to like our facebook page, and if you enjoyed this episode please write us a review on itunes. Episode 111 of the Jason & Scot show was recorded on Friday, December 29th 2017. Last show of 2017, happy new year everyone! Tune in next week for our much anticipated annual predictions episode. <span style="font-weight: 400;
What does this episode say about amazon & marketplaces?
E-commerce grew approximately 18% during the 2017 holiday season, significantly outpacing total retail growth of 4.8%, underscoring the ongoing shift to online shopping.
What does this episode say about supply chain & operations?
Amazon captured an estimated 50% of all holiday online sales in 2017, demonstrating its unparalleled market dominance and importance as a sales channel.
What does this episode say about retail & omnichannel?
Major advertising agencies, including WPP, Publicis, and Omnicom, collectively planned to spend $800 million on Amazon ads in 2018, indicating the increasing necessity of paid acquisition within the Amazon ecosystem.
What does this episode say about paid acquisition?
Logistical challenges, such as those experienced by UPS during peak season, highlight the critical need for robust supply chain planning and diversified shipping strategies for ecommerce businesses.
What does this episode say about amazon & marketplaces?
Traditional retailers like Home Depot are exploring acquisitions in logistics (e.g., XPO) to enhance their fulfillment capabilities, signalling a broader trend of retailers investing in supply chain infrastructure to compete with Amazon.
