This episode offers a comprehensive deep dive into Amazon's private label strategies in 2017. It explores the framework for Amazon's private label brands, their historical ventures, and market share data. Ecommerce operators can gain valuable insights to understand competitive dynamics and strategize their own brand and product positioning against a dominant marketplace.
Key takeaways
Understand the historical context of Amazon's private label expansion to anticipate future moves.
Analyze the framework Amazon uses for its private label brands to identify potential market gaps or competitive threats.
Utilize market share data, like that provided by 1010data, to benchmark your brand's performance against Amazon's private labels.
Develop strategies for your own brand and product assortments that differentiate from Amazon's private label offerings.
Consider the implications of Amazon's growing private label market share on your overall marketplace strategy.
EP103 - Amazon Private Label Deep Dive This episode is a deep dive into Amazon's Private Label activities: Framework for Amazon Private Label Brands Amazon's History in Private Label Amazonscape Advice for Brands and Retailers Update on Amazon Private Label Marketshare from 1010data Mary Meeker State of the Internet (slide 75 is the one discussed) Special thanks to Samir Bhavnani and Tim Wilson from 1010data. for providing their data and insight for this episode. Don't forget to like our facebook page, and if you enjoyed this episode please write us a review on itunes. Episode 103 of the Jason & Scot show was recorded on Wednesday October 4, 2017. http://jasonandscot.com Join your hosts Jason "Retailgeek" Goldberg, SVP Commerce & Content at SapientRazorfish, and Scot Wingo, Founder and Executive Chairman of Channel Advisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing.
