In this episode, Indochino CEO Drew Green discusses scaling a made-to-measure menswear brand globally. He shares insights into Indochino's unique business model, its strategy for navigating the competitive e-commerce landscape including Amazon, and his outlook on the future of retail. This provides a valuable perspective for ecommerce operators interested in non-traditional retail models and international expansion.
Key takeaways
Indochino's success in made-to-measure menswear demonstrates the viability of niche product categories with strong personalization for global growth.
The discussion of Indochino's Amazon strategy highlights how brands can selectively leverage marketplace platforms while maintaining brand identity and customer relationships.
Green's experience with Shop.CA and Indochino offers lessons in building and scaling e-commerce businesses from the ground up, including navigating challenges specific to online retail.
The episode provides insight into the strategic considerations for international expansion, as Indochino serves customers in 50 countries.
Understanding Indochino's model of combining online presence with physical showrooms (not explicitly stated but implied by 'made-to-measure' and 'future of the industry' discussion) can inform omnichannel strategies.
EP101 - Indochino CEO, Drew Green An interview with Drew Green (@Drew_Green), CEO and of Indochino. Indochino is one of the largest made to measure menswear brands globally with active customers in 50 countries. We spoke with Drew about his previous e-commerce startup Shop.CA as well as Indochino's business model, Amazon strategy, and the future of the indsutry. Don't forget to like our facebook page, and if you enjoyed this episode please write us a review on itunes. Episode 101 of the Jason & Scot show was recorded on Thursday, September 14th 2017. http://jasonandscot.com Join your hosts Jason "Retailgeek" Goldberg, SVP Commerce & Content at SapientRazorfish, and Scot Wingo, Founder and Executive Chairman of Channel Advisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing.
Indochino's success in made-to-measure menswear demonstrates the viability of niche product categories with strong personalization for global growth.
What does this episode say about retail & omnichannel?
The discussion of Indochino's Amazon strategy highlights how brands can selectively leverage marketplace platforms while maintaining brand identity and customer relationships.
What does this episode say about founder & leadership?
Green's experience with Shop.CA and Indochino offers lessons in building and scaling e-commerce businesses from the ground up, including navigating challenges specific to online retail.
What does this episode say about dtc strategy?
The episode provides insight into the strategic considerations for international expansion, as Indochino serves customers in 50 countries.
What does this episode say about dtc strategy?
Understanding Indochino's model of combining online presence with physical showrooms (not explicitly stated but implied by 'made-to-measure' and 'future of the industry' discussion) can inform omnichannel strategies.
