This episode dissects Amazon Prime Day 2017, offering a critical hot take on its goals, historical context, and actual results. E-commerce operators will gain valuable insights into Amazon's strategy for sales holidays and how to leverage or compete with such events, including a brand's direct experience.
Key takeaways
Amazon's Prime Day is not just about sales volume; it's a strategic play to drive Prime subscriptions and customer loyalty, expanding Amazon's market share.
Brands should analyze Amazon's sales holidays for their impact on direct-to-consumer (DTC) channels and adjust their promotional calendars accordingly, potentially counter-programming or participating strategically.
The success of Prime Day for brands varies significantly based on product category, existing Amazon presence, and preparation. Brands need to set clear objectives and measure Prime Day's success beyond just immediate sales.
Leverage key shopping holidays like Prime Day as a benchmark for operational readiness, from inventory management to fulfillment, to identify areas for improvement in your supply chain and logistics.
Understand that participating in Amazon-led events requires careful consideration of profitability. Brands should evaluate the trade-offs between increased sales volume, margin compression, and customer acquisition costs.
EP093 - Amazon Prime Day Hot Take Amazon Prime Day was July 11, 2017. In this episode we give our hot take on this Amazon created sales holiday. Goals for Prime Day History of the Holiday Results for 2017 Prime Day Jason & Scot's conclusions from this years event Interview with Jamie Dooley Head of e-commerce at Dorel Juvenile Group to discuss their Prime Day experience Amazon Prime Day Recap press release Amazon Deep Dive EP24 Podcast Full interview wth Dorel Juvenille Group, Jamie Dooley - EP86 Join your hosts Jason "Retailgeek" Goldberg, SVP Commerce & Content at SapientRazorfish, and Scot Wingo, Founder and Executive Chairman of Channel Advisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing. A weekly podcast with the latest e-commerce news and events. http://jasonandscot.com Don't forget to like our facebook page, and if you enjoyed this episode please write us a review on itunes. Episode 93 of the Jason & Scot show was recorded on Wednesday, July 12, 2017.
What does this episode say about amazon & marketplaces?
Amazon's Prime Day is not just about sales volume; it's a strategic play to drive Prime subscriptions and customer loyalty, expanding Amazon's market share.
What does this episode say about retail & omnichannel?
Brands should analyze Amazon's sales holidays for their impact on direct-to-consumer (DTC) channels and adjust their promotional calendars accordingly, potentially counter-programming or participating strategically.
What does this episode say about supply chain & operations?
The success of Prime Day for brands varies significantly based on product category, existing Amazon presence, and preparation. Brands need to set clear objectives and measure Prime Day's success beyond just immediate sales.
What does this episode say about dtc strategy?
Leverage key shopping holidays like Prime Day as a benchmark for operational readiness, from inventory management to fulfillment, to identify areas for improvement in your supply chain and logistics.
What does this episode say about amazon & marketplaces?
Understand that participating in Amazon-led events requires careful consideration of profitability. Brands should evaluate the trade-offs between increased sales volume, margin compression, and customer acquisition costs.
