Selling on Amazon requires a deep understanding of their evolving strategies and negotiation tactics. This episode provides crucial insights from a former Amazon insider on current best practices for brands, emphasizing the shift towards third-party sellers and hybrid selling models. Ecommerce operators will learn how to navigate Amazon to optimize sales and profitability.
Key takeaways
Understand Amazon's shift towards prioritizing third-party sellers and adapt your strategy accordingly.
Explore hybrid selling models (1P + 2P + 3P) to diversify your Amazon presence and mitigate risks.
Analyze Amazon's item-level economics (CRaP - 'Can't Realize a Profit') to identify and address unprofitable products.
Develop strong negotiation strategies with Amazon based on an insider's perspective to secure better terms and placements.
Stay informed on Amazon's digital grocery market strategies to identify potential opportunities and challenges.
EP083 - Andrea Leigh, selling on and negotiating with Amazon Andrea Leigh is the owner at Andrea K. Leigh Consulting, which helps clients sell on and negotiate with Amazon. Andrea enjoyed a 10 year career at Amazon where she served in a number of Buying and Category Leadership roles. Andrea is a recognized expert on Amazon, who has written a number of helpful articles about Amazon on linkedin: Amazon's New End Game is Likely Third Party Sellers. What Retail Brands Should Do About it Why Your Brand Should Sell Hybrid (1P + 2P + 3P) on Amazon - Demystifying the Hybrid Selling Model Hype Why Your Brand Should Care About Amazon's Item-Level Economics (i.e, CRaP) We spoke with Andrea about her background and experiences at Amazon, the digital grocery market and Amazon's efforts in the segment, and the best practices and common pitfalls in working with Amazon. Andrea will be one of the speakers at "Amazon & Me" an all day workshop on Tuesday June 6th at IRCE, hosted by Scot Wingo. Don't forget to like our facebook page, and if you enjoyed this episode please write us a re
