In this Shoptalk interview, Kohl's CEO Kevin Mansell offers a valuable executive perspective on the state of retail in 2017, discussing how a traditional department store navigates the evolving landscape dominated by Amazon and the necessity of embracing omnichannel strategies. Ecommerce operators can gain insights into the strategic thinking behind large-scale retail adaptation during a period of significant industry disruption.
Key takeaways
Traditional retailers must actively define their role and value proposition amidst the rise of ecommerce giants like Amazon, rather than simply reacting to competition.
Omnichannel integration is crucial for survival and growth, requiring seamless experiences between brick-and-mortar and digital channels.
Merchandise strategy needs constant evolution to cater to changing consumer demands and competitive pressures, even for established retailers.
Retailers should invest in understanding and adapting to new technologies and consumer behaviors to remain relevant.
EP077 - Kohls CEO Kevin Mansell Kevin Mansell is the the Chief Executive Officer and President of Kohl's Corporation and Kohl's Department Stores Inc. He joined Kohl's Corporation in 1982 as Divisional Merchandise Manager. Kevin sat down with us at Shoptalk to discuss a wide range of topics including the latest at Kohl's, the state of US Retail, Amazon, and the evolution of omni-channel. Don't forget to like our facebook page, and if you enjoyed this episode please write us a review on itunes. Episode 77 of the Jason & Scot show was recorded live from Shoptalk in Las Vegas on Tuesday March 21st. http://jasonandscot.com Join your hosts Jason "Retailgeek" Goldberg, SVP Commerce & Content at Razorfish, and Scot Wingo, Founder and Executive Chairman of Channel Advisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing.
What does this episode say about retail & omnichannel?
Traditional retailers must actively define their role and value proposition amidst the rise of ecommerce giants like Amazon, rather than simply reacting to competition.
What does this episode say about amazon & marketplaces?
Omnichannel integration is crucial for survival and growth, requiring seamless experiences between brick-and-mortar and digital channels.
What does this episode say about founder & leadership?
Merchandise strategy needs constant evolution to cater to changing consumer demands and competitive pressures, even for established retailers.
What does this episode say about retail & omnichannel?
Retailers should invest in understanding and adapting to new technologies and consumer behaviors to remain relevant.
