Kasey Lobaugh, Deloitte's Chief Retail Innovation Officer, discusses the evolving retail landscape, emphasizing how digital interactions profoundly influence in-store purchases. The episode delves into critical industry research like "The New Digital Divide" and the "Deloitte Retail Volatility Index," offering ecommerce operators data-driven insights into omnichannel strategies and market disruptions.
Key takeaways
Understand the significant impact of digital touchpoints on in-store sales by analyzing the "Digital Divide" concept, and allocate resources accordingly to bridge online-offline customer journeys.
Monitor retail volatility and disruption using frameworks like the Deloitte Retail Volatility Index to anticipate market shifts and adapt business strategies proactively.
Leverage data and research to inform retail innovation, focusing on customer behavior across all channels rather than isolating digital and physical retail.
Develop a holistic view of the customer journey, recognizing that digital engagement is increasingly integral to the entire purchase path, even for brick-and-mortar transactions.
Recognize the ongoing disruption in the retail industry and prepare for continuous evolution by integrating innovation into your core business strategy.
EP068 - Deloitte Chief Retail Innovation Officer, Kasey Lobaugh Kasey Lobaugh is a Principal and Chief Retail Innovation Officer at Deloitte Consulting LLP. You can follow him on twitter at @klobaugh. Kasey and his team publish some of the most useful research in the industry including The New Digital Divide which helps quantify the effect of digital on in-store purchases, and the Deloitte Retail Volatility Index which measures disruption in the retail industry. Kasey sat down for a interview live from the NRF Big Show, and we covered a wide range of topics. Don't forget to like our facebook page, and if you enjoyed this episode please write us a review on itunes. Episode 68 of the Jason & Scot show was recorded on Monday January 16th, 2017. http://jasonandscot.com Join your hosts Jason "Retailgeek" Goldberg, SVP Commerce & Content at Razorfish, and Scot Wingo, Founder and Executive Chairman of Channel Advisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing.
What does this episode say about retail & omnichannel?
Understand the significant impact of digital touchpoints on in-store sales by analyzing the "Digital Divide" concept, and allocate resources accordingly to bridge online-offline customer journeys.
What does this episode say about analytics & attribution?
Monitor retail volatility and disruption using frameworks like the Deloitte Retail Volatility Index to anticipate market shifts and adapt business strategies proactively.
What does this episode say about founder & leadership?
Leverage data and research to inform retail innovation, focusing on customer behavior across all channels rather than isolating digital and physical retail.
What does this episode say about retail & omnichannel?
Develop a holistic view of the customer journey, recognizing that digital engagement is increasingly integral to the entire purchase path, even for brick-and-mortar transactions.
What does this episode say about retail & omnichannel?
Recognize the ongoing disruption in the retail industry and prepare for continuous evolution by integrating innovation into your core business strategy.
