EP064 - 2017 Predictions & 2016 Review 2017 Commerce Predictions Jason Retailers truly embrace Omni-channel (Attribution/Inventory/promotion/pricing) A/I - Bots for Customer Service but probably not for transactions, lots of buzz on big data AI but no game changing new experiences Personalization - to eliminate friction, not drive new demand. Data integration not some new product or touchpoint Laggard categories will discover digital (Grocery, Luxury, QSR) Microservices - 50% of new platform implementations will be cloud, and Micro-service based solutions will start to emerge Bonus - Digital Wallets - Something other than Paypal/Amazon will achieve 10% of US e-commerce transitions (not occurring on Amazon). Potentially a mix of vendors wallets (Chase, Walmart, ApplePay in Safari, etc...), or the W3C Web Payments standard could gain traction. Scot The IPO market is going to be open, but the e-commerce companies will get crowded out by the big tech unicorns like Uber, Snap, pinterest, airbnb, spotify and the like Amazon will start to chip away at the Fedex and UPS's of the world with a service like this in the US. From there (potential 2018) Amazon could expand into p2p and reverse logistics, ie "we're already at your house, do you have any other stuff to ship?" <li style="