This episode, recorded in 2016, offers a uniquely historical perspective on the anticipated "Mallageddon" and the evolving role of physical retail. It explores how mall operators were strategizing to integrate e-commerce, appeal to millennial shoppers, and transform shopping centers into experience-driven destinations, providing valuable context for today's omnichannel strategies.
Key takeaways
Malls were already recognizing the need to evolve beyond just shopping in 2016, focusing on creating 'experiences' to draw customers, a trend that has only accelerated.
Millennials, even in 2016, showed a surprising preference for physical shopping experiences over online for certain needs, highlighting the enduring appeal of brick-and-mortar when executed well.
The discussion around 'Mallageddon' emphasizes the constant need for retailers and physical spaces to adapt to changing consumer behaviors and technological advancements.
Consider how last-mile delivery services, like Deliv, were being integrated into physical retail strategies years ago, foreshadowing current expectations for convenience.
The insights from this episode can help e-commerce professionals understand the historical context and foundational shifts that have led to today's omnichannel retail environment.
Scott Morey is the EVP of GGP, one of the largest mall operators in the US. We spoke with Scott about a Mallageddon, Omni-Channel, Millennial shoppers, and the future of Malls. Selected links: ICSC Mall Data Recommended book: Experience Economy by Joe Pine OpinionLabs survey of Millennial shoppers Deliv on-demand delivery service that Scott mentioned Don't forget to like our facebook page, and if you enjoyed this episode please write us a review on itunes. Episode 63 of the Jason & Scot show was recorded on Wednesday December 7, 2016. http://retailgeek.com/podcast Join your hosts Jason "Retailgeek" Goldberg, SVP Commerce & Content at Razorfish, and Scot Wingo, Founder and Executive Chairman of Channel Advisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing.
What does this episode say about retail & omnichannel?
Malls were already recognizing the need to evolve beyond just shopping in 2016, focusing on creating 'experiences' to draw customers, a trend that has only accelerated.
What does this episode say about dtc strategy?
Millennials, even in 2016, showed a surprising preference for physical shopping experiences over online for certain needs, highlighting the enduring appeal of brick-and-mortar when executed well.
What does this episode say about customer retention?
The discussion around 'Mallageddon' emphasizes the constant need for retailers and physical spaces to adapt to changing consumer behaviors and technological advancements.
What does this episode say about retail & omnichannel?
Consider how last-mile delivery services, like Deliv, were being integrated into physical retail strategies years ago, foreshadowing current expectations for convenience.
What does this episode say about retail & omnichannel?
The insights from this episode can help e-commerce professionals understand the historical context and foundational shifts that have led to today's omnichannel retail environment.
