EP062 - Deep Dive Amazon-Go Store concept On Monday 12/5/16, Amazon surprised the industry by debuting a new retail concept called Amazon Go. The 1800 square foot brick and mortar convince store's most notable feature is that it requires no checkout. Just put your items in your shopping bag and walk out of the store when you are done. Payment is handled implicitly (similar to paying for an Uber). The store is for Amazon Prime members only (requires a mobile app to act as a key and let you in the store), and uses a combination of camera and sensors to track shoppers and the items they put in their bags. The store is open to Amazon employees only for this month, and will be open to all prime members "early next year." Amazon has a website for the store, and a demonstration video Context and History In the video and on the info site, they talk about having been working on the store for 4yrs The store likely leverages image recognition technology Amazon acquired via Snaptell 2009 The store clearly leverages elements of two patents Amazon filed in 2013 and 2014 USPTO20150012396 TRANSITIONING ITEMS FROM A MATERIALS HANDLING FACILITY USPTO20150019391 DETECTING ITEM INTERACTION AND MOVEMENT This is one of several retail concepts Amazon