This episode offers a valuable look into the complexities of B2B e-commerce, specifically through the lens of CDW. John Seebeck, GM of E-commerce, shares insights from his B2C background at Crate & Barrel and how those learnings apply to the unique challenges and opportunities within a large B2B firm. Operators will gain an understanding of strategic considerations for transitioning between different e-commerce models.
Key takeaways
B2B e-commerce platforms require different strategic considerations than B2C, particularly in areas like custom pricing, complex procurement, and integrated service offerings.
Leverage B2C best practices, such as user experience design and personalization, to enhance your B2B e-commerce site.
Understand and address the unique buyer journey and IT procurement processes within B2B to optimize your e-commerce strategy.
Moving from B2C to B2B e-commerce involves adapting to higher average order values, longer sales cycles, and more entrenched customer relationships.
Attending industry events like Shop.org can provide valuable insights and networking opportunities for e-commerce professionals.
EP057 - CDW VP and GM of E-Commerce, John Seebeck John Seebeck is the GM of E-Commerce for CDW. We spoke with John about his B2C e-commerce background (Crate & Barrel) and the unique B2B challenges and opportunities for a firm like CDW. We spoke at the Shop.org digital summit 2016. Don't forget to like our facebook page, and if you enjoyed this episode please write us a review on itunes. Episode 57 of the Jason & Scot show was recorded on Monday September 26, 2016. http://jasonandscot.com Join your hosts Jason "Retailgeek" Goldberg, SVP Commerce & Content at Razorfish, and Scot Wingo, Founder and Executive Chairman of Channel Advisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing.
What does this episode say about retail & omnichannel?
B2B e-commerce platforms require different strategic considerations than B2C, particularly in areas like custom pricing, complex procurement, and integrated service offerings.
What does this episode say about dtc strategy?
Leverage B2C best practices, such as user experience design and personalization, to enhance your B2B e-commerce site.
What does this episode say about retail & omnichannel?
Understand and address the unique buyer journey and IT procurement processes within B2B to optimize your e-commerce strategy.
What does this episode say about retail & omnichannel?
Moving from B2C to B2B e-commerce involves adapting to higher average order values, longer sales cycles, and more entrenched customer relationships.
What does this episode say about retail & omnichannel?
Attending industry events like Shop.org can provide valuable insights and networking opportunities for e-commerce professionals.
