This episode features an interview with Rob Schmults, SVP of eCommerce and CRM at Talbots, recorded live at the Shop.org Digital Summit 2016. The discussion offers valuable insights into the state of e-commerce and omnichannel strategies from a large retailer's perspective, relevant for any ecommerce operator navigating complex retail environments and digital transformation.
Key takeaways
Understand the challenges and opportunities of integrating CRM with e-commerce operations in a large retail setting.
Gain perspective on key e-commerce and omnichannel trends as discussed by a senior executive in 2016.
Learn about the strategic considerations for digital transformation within established retail brands like Talbots.
Consider the evolving role of brick-and-mortar stores in an omnichannel world.
Explore insights from the NRF Digital Council chairman on industry best practices and future outlook.
EP052 - Talbots, SVP Ecommerce Rob Schmults Rob Schmults is the SVP of eCommerce and CRM at Talbots, Rob is also the chairman of the NRF Digital Council. We spoke with Rob about the state of e-commerce and omni-channel from the Shop.org digital summit 2016. Don't forget to like our facebook page, and if you enjoyed this episode please write us a review on itunes. Episode 52 of the Jason & Scot show was recorded on Wednesday September 28, 2016. http://jasonandscot.com Join your hosts Jason "Retailgeek" Goldberg, SVP Commerce & Content at Razorfish, and Scot Wingo, Founder and Executive Chairman of Channel Advisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing.
