EP051 - Facebook's retail team members Nicolas Franchet & Maz Sharafi
The Jason & Scot Show · with Nicolas Franchet & Maz Sharafi · October 18, 2016 · 65 min
Summary
This episode, featuring Facebook's Nicolas Franchet and Maz Sharafi, offers ecommerce operators a deep dive into leveraging Facebook's evolving platform for retail. It highlights which Facebook products provide the most value for retailers and provides insights into strategic digital shopper marketing approaches ahead of its time, directly from the source.
Key takeaways
Understand how Facebook products are designed to benefit retailers and prioritize their use for optimal digital marketing performance.
Explore the evolving role of Facebook in supporting retail, particularly in the context of digital shopper marketing strategies.
Gain perspective on Facebook’s strategic direction for ecommerce, informed by discussions at industry events like Shop.org 2016.
Leverage Facebook as a key channel for customer engagement and monetization by understanding direct insights from their monetization and e-commerce retail directors.
Focus on integrating Facebook’s capabilities into your broader digital marketing strategy, as discussed by industry leaders in ecommerce and digital shopper marketing.
EP051 - Facebook's retail team members Nicolas Franchet & Maz Sharafi Nicolas Franchet is the Global Director of the E-Commerce and Retail at Facebook, and Maz Sharafi is the Director of Monetization at Facebook. We spoke with Nicolas and Moz about all thinks Facebook, including which products in the Facebook ecosystem offer the most benefit for retailers, and how Facebook is evolving to serve retail from the Shop.org digital summit 2016. Don't forget to like our facebook page, and if you enjoyed this episode please write us a review on itunes. Episode 51 of the Jason & Scot show was recorded on Wednesday September 28, 2016. http://jasonandscot.com Join your hosts Jason "Retailgeek" Goldberg, SVP Commerce & Content at Razorfish, and Scot Wingo, Founder and Executive Chairman of Channel Advisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing.
What does this episode say about paid acquisition?
Understand how Facebook products are designed to benefit retailers and prioritize their use for optimal digital marketing performance.
What does this episode say about brand & content?
Explore the evolving role of Facebook in supporting retail, particularly in the context of digital shopper marketing strategies.
What does this episode say about retail & omnichannel?
Gain perspective on Facebook’s strategic direction for ecommerce, informed by discussions at industry events like Shop.org 2016.
What does this episode say about paid acquisition?
Leverage Facebook as a key channel for customer engagement and monetization by understanding direct insights from their monetization and e-commerce retail directors.
What does this episode say about paid acquisition?
Focus on integrating Facebook’s capabilities into your broader digital marketing strategy, as discussed by industry leaders in ecommerce and digital shopper marketing.
