This episode features an interview with Brad Brown, SVP of Digital Retail at REI, conducted live from the Shop.org Digital Summit. It offers a glimpse into how a major retailer approaches digital strategy and integrates online and offline experiences, providing valuable insights for e-commerce operators looking to bridge the gap between their digital and physical storefronts.
Key takeaways
REI's SVP of Digital Retail discusses their strategy for integrating digital and physical retail, crucial for omnichannel success.
Insights are provided from a major retailer's perspective on managing their digital presence, applicable to e-commerce businesses scaling operations.
The discussion from a digital retail summit highlights contemporary challenges and opportunities in e-commerce from 2016, offering historical context to current trends.
EP048 - Guest Brad Brown, SVP Digital Retail at REI Brad Brown is the SVP of Digital Retail at REI. We spoke with Brad from the trade show floor at the Shop.org digital summit 2016. Don't forget to like our facebook page, and if you enjoyed this episode please write us a review on itunes. Episode 48 of the Jason & Scot show was recorded on Tuesday September 27, 2016. http://retailgeek.com/podcast Join your hosts Jason "Retailgeek" Goldberg, SVP Commerce & Content at Razorfish, and Scot Wingo, Founder and Executive Chairman of Channel Advisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing.
What does this episode say about retail & omnichannel?
REI's SVP of Digital Retail discusses their strategy for integrating digital and physical retail, crucial for omnichannel success.
What does this episode say about brand & content?
Insights are provided from a major retailer's perspective on managing their digital presence, applicable to e-commerce businesses scaling operations.
What does this episode say about founder & leadership?
The discussion from a digital retail summit highlights contemporary challenges and opportunities in e-commerce from 2016, offering historical context to current trends.
