This episode offers a timely look at how Apple's iPhone 7 impacts shopper marketing, from AR/visual search to Apple Pay in browsers and Siri commerce capabilities. It also provides critical updates on Amazon's evolving ecosystem, including brand gating, FBA challenges, and the international rollout of Dash buttons, giving ecommerce operators a comprehensive view of impending technological and marketplace shifts.
Key takeaways
Leverage iPhone 7's improved cameras for enhanced augmented reality and visual search experiences in your mobile apps and marketing.
Integrate Apple Pay into your web checkout flows to capitalize on iOS 10's in-browser capabilities and improve conversion for Apple users.
Prepare for potential impacts of Amazon's brand gating policies on your product listings and consider strategies for maintaining brand integrity on the platform.
Monitor Amazon's FBA quantity restrictions and processing delays to proactively adjust your inventory management and fulfillment strategies.
Explore commercial chatbot opportunities within the iMessage App Store to engage with customers directly on a widely used platform.
EP044 - Iphone 7, Amazon News, Shop.org Preview Apple announced the iPhone 7 & iPhone 7 Plus. Key features for shopper marketing: Felica NFC Support means Apple Pay in Japan Improved imaging offers new Augmented Reality and Visual Search possibilities, and dual cameras on the iPhone 7 Plus may eventually allow steroscopic imaging for accurate measurements and 3D scanning. iOS 10 - Supports ApplePay in web-browser iOS 10 - Supports commerce capabilities for Siri iMessage now has an app store for commercial chatbots Amazon News: Amazon implementing 'brand gating' (and offering some exemptions) Amazon drone spotted in the wild Amazon constraining quantities they accept in FBA, and delaying processing Dash buttons launch in EU (may not be legal) Amazon basics/private label landing page <l
What does this episode say about amazon & marketplaces?
Leverage iPhone 7's improved cameras for enhanced augmented reality and visual search experiences in your mobile apps and marketing.
What does this episode say about retail & omnichannel?
Integrate Apple Pay into your web checkout flows to capitalize on iOS 10's in-browser capabilities and improve conversion for Apple users.
What does this episode say about paid acquisition?
Prepare for potential impacts of Amazon's brand gating policies on your product listings and consider strategies for maintaining brand integrity on the platform.
What does this episode say about ai & automation?
Monitor Amazon's FBA quantity restrictions and processing delays to proactively adjust your inventory management and fulfillment strategies.
What does this episode say about amazon & marketplaces?
Explore commercial chatbot opportunities within the iMessage App Store to engage with customers directly on a widely used platform.
