This episode dives deep into Pokémon GO, analyzing its explosive growth and unparalleled user engagement. For ecommerce professionals, it dissects how the game impacts brick-and-mortar retail, offering strategies for shopper marketers to leverage this augmented reality phenomenon for customer acquisition and engagement. It explores the future implications of AR and location-based technologies for retail, providing actionable insights for adapting to evolving consumer behavior in a gamified world.
Key takeaways
Explore location-based marketing by identifying if your physical store can become a Gym or PokéStop, or by setting up Lure Modules to attract players to your location.
Develop in-store promotions or exclusive offers specifically for Pokémon GO players to convert foot traffic into sales.
Analyze the demographic and behavioral patterns of Pokémon GO players to tailor marketing messages and product offerings effectively.
Consider how augmented reality (AR) and gamification can be integrated into your future marketing strategies, drawing lessons from Pokémon GO's success in blending digital and physical experiences.
Monitor emerging viral mobile applications and understand their potential impact on consumer behavior and retail, identifying opportunities for early adoption or strategic partnerships.
EP038 - Pokémon GO DeepDive Pokémon GO is a new mobile game sweeping the globe. It launched in the US on July 6th, and has already become the biggest mobile game in U.S. history, and has surpassed Twitter in active daily users. This episode is a deep dive in what retailers and shopper marketers need to now about Pokémon GO. Including: Background of the game Overview of game concepts How it impacts retailers Advanced Concepts This episode is sponsored by the National Retail Federation. The Jason and Scot show will be live podcasting at the NRF/shop.org digital summit 2016 which is in Dallas September 26-28th this year. We have a custom discount code for our listeners. The code is JASON&SCOT, you will get a 10% discount on the full conference fee. Visit retailsdigitalsummit.nrf.com to enter the code when you register for the show and we'll see you there! Don't forget to like our facebook page, and if you enjoyed this episode please write us a review on itunes. Episode 38 of the Jason & Scot show was recorded on Monday, July 25th, 2016. http://retailgeek.com/podcast Join your hosts Jason "Retailgeek" Goldberg, SVP Commerce & Content at Razorfish, and Scot Wingo, Founder and Executive Chairman of Channel Advisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing.
What does this episode say about retail & omnichannel?
Explore location-based marketing by identifying if your physical store can become a Gym or PokéStop, or by setting up Lure Modules to attract players to your location.
What does this episode say about brand & content?
Develop in-store promotions or exclusive offers specifically for Pokémon GO players to convert foot traffic into sales.
What does this episode say about dtc strategy?
Analyze the demographic and behavioral patterns of Pokémon GO players to tailor marketing messages and product offerings effectively.
What does this episode say about retail & omnichannel?
Consider how augmented reality (AR) and gamification can be integrated into your future marketing strategies, drawing lessons from Pokémon GO's success in blending digital and physical experiences.
What does this episode say about retail & omnichannel?
Monitor emerging viral mobile applications and understand their potential impact on consumer behavior and retail, identifying opportunities for early adoption or strategic partnerships.
