This episode uncovers 15 critical e-commerce mistakes that can derail growth and customer satisfaction. It provides actionable insights for online retailers to optimize their digital presence by focusing on frictionless checkout, effective retention strategies, and mobile optimization. Learn how to avoid common pitfalls to boost conversions and improve the customer journey.
Prioritize customer retention over incessant acquisition by investing in strategies that build loyalty and repeat purchases.
Ensure complete pricing transparency before checkout to avoid surprises that lead to abandonment; clearly display all costs including shipping and taxes upfront.
Optimize your mobile experience with a strong mobile website before investing heavily in a mobile app, as a superior mobile web presence benefits a broader audience.
Implement robust social proof like ratings, reviews, and user-generated content to build trust and inform purchasing decisions.
EP035 - E-Commerce Deadly Sins A list of the 15 common mistakes we see in digital commerce: Requiring the user to create an account to checkout (See $300M button, now known to be Best Buy) Spending too much on Adwords vs PLA's Not offering Free shipping Not having a fully developed channel strategy Not telling the shopper "when they will get it" Overfocus on customer acquisition, not enough on retention Not having a prominent Search box Over emphasis on mobile app vs mobile website Lack of social proof (rating & reviews, question & answer, user generated content Omni-channel failures (not having accurate inventory) Poor product photography Too much checkout friction (too many fields, leaving header/footer on) Pricing surprises in the checkout Prominent Promo field in the checkout (See: <a href= "http://retailgeek.com/this-field-co
What does this episode say about customer retention?
Prioritize customer retention over incessant acquisition by investing in strategies that build loyalty and repeat purchases.
What does this episode say about retail & omnichannel?
Ensure complete pricing transparency before checkout to avoid surprises that lead to abandonment; clearly display all costs including shipping and taxes upfront.
What does this episode say about paid acquisition?
Optimize your mobile experience with a strong mobile website before investing heavily in a mobile app, as a superior mobile web presence benefits a broader audience.
What does this episode say about conversion & cro?
Implement robust social proof like ratings, reviews, and user-generated content to build trust and inform purchasing decisions.
