This episode offers a rare look into the digital strategy of VF Corporation, a global apparel giant. It covers the complexities of managing a diverse brand portfolio online, navigating competition with Amazon, and tackling issues like channel conflict and counterfeit products. Ecommerce operators will gain insights into large-scale digital transformation and brand protection strategies.
Key takeaways
Implement robust brand protection strategies, including MAP pricing enforcement and anti-counterfeiting measures, especially when operating multiple brands across various channels.
Develop a clear Amazon strategy that balances marketplace presence with direct-to-consumer efforts to avoid channel conflict and maintain brand control.
Explore emerging technologies like AI (IBM Watson) and mobile payment solutions (Apple Pay) to enhance customer experience and operational efficiency, even within traditional retail structures.
Prioritize digital transformation by integrating online and offline customer experiences to drive holistic growth and cater to evolving consumer behavior.
An interview with Greg Pulsifer of VF Corporation. VF Corporation is one of the largest apparel companies in the world, with over 25 brands including North Face, Vans, Timberland, and many others. The conversation covers a wide range of topics including Greg's background, Amazon Strategy, Channel Conflicts, MAP pricing, Counterfeit products, and innovating new technologies including IBM Watson, and ApplePay. Don't forget to like our facebook page, and if you enjoyed this episode please write us a review on itunes. Episode 32 of the Jason & Scot show was recorded on Thursday, June 16, 2016. http://retailgeek.com/podcast Join your hosts Jason "Retailgeek" Goldberg, SVP Commerce & Content at Razorfish, and Scot Wingo, Founder and Executive Chairman of Channel Advisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing.
What does this episode say about retail & omnichannel?
Implement robust brand protection strategies, including MAP pricing enforcement and anti-counterfeiting measures, especially when operating multiple brands across various channels.
What does this episode say about amazon & marketplaces?
Develop a clear Amazon strategy that balances marketplace presence with direct-to-consumer efforts to avoid channel conflict and maintain brand control.
What does this episode say about brand & content?
Explore emerging technologies like AI (IBM Watson) and mobile payment solutions (Apple Pay) to enhance customer experience and operational efficiency, even within traditional retail structures.
What does this episode say about ai & automation?
Prioritize digital transformation by integrating online and offline customer experiences to drive holistic growth and cater to evolving consumer behavior.
