This episode provides a foundational understanding of Augmented and Virtual Reality, dissecting the core differences and key hardware players in 2016. It offers invaluable context for ecommerce operators looking to understand the early landscape of immersive technologies and anticipate their potential impact on online retail, customer experience, and merchandising.
Key takeaways
Understand the fundamental differences between AR and VR to identify appropriate applications for your ecommerce business.
Familiarize yourself with the early major hardware players (e.g., Microsoft HoloLens, Oculus Rift) to track the evolution of the AR/VR ecosystem.
Monitor advancements in AR/VR to identify opportunities for enhanced product visualization, virtual try-on, or immersive shopping experiences.
Consider the challenges of mass AR/VR adoption, such as cost and content creation, when evaluating potential implementation timelines and strategies.
Keep an eye on tech giants like Apple and Amazon for indicators of future mainstream AR/VR integration into consumer and retail platforms.
EP026 - Augmented Reality and Virtual Reality Deep Dive We have a new facebook page! Augmented Reality and Virtual Reality Deep Dive: A. Background - A look at what is driving AR/VR, what the differences between AR/VR are B. The hardware players Microsoft Hololens Magic Leap Oculus Rift Samsung Gear VR HTC Vive Sony Playstation VR Google Cardboard Matel ViewMaster VR Android VR New Google VR Exec - Amit Singh Apple Rumors Patents Amazon Jo
