EP017 - JCP, Gap, CostCo, URBN News, February Same Store Sales, Search & Category Page Usability, and Upcoming Events JCP does not plan to close stores Marvin Ellison, JCP CEO: “What’s more, Penney has noticed that when it closes a store, online sales in the surrounding area also fall because awareness of the J.C. Penney brand falters” “Ellison last month told investors that shoppers coming in to pick up an online order typically end up spending another 35% on that trip” Was Ron Johnson right? Scot thinks he didn't have enough time, but that his experiential strategy was right on. Jason thinks trying to transition from promotional pricing to everyday low prices too quickly was a big mistake. Dicks Sporting Goods Earnings Dicks is finally transitioning from their outsourced e-commerce site to their own site. They previously outsourced it to GSI (now E-Bay Enterprises) with a very long contract. Jason mentioned that most GSI clients are finally bringing their web experiences in house. There is a funny easter egg in the last GSI sites. They all have a few "Test SKUs" which are actually for sale on the site, such as the “Norm M TEST PID - DO NOT TOUCH EVER!!!” T-Shirt. You can do a google search, and see all the sites that have this pa