EP016 - Mobile World Congress, Target Earnings, Sports Authority Chapter 11, and Book Recommendations Mobile World Congress recap:Mobile Connect - http://www.gsma.com/personaldata/personal-data-programme Echoss - http://www.12cm.co.kr/en/12cmViewport fragmentation Q4 results continue to come in:TargetComp sales up 1.9 vs Walmart 0.6%Signature Categories up 6%Traffic up 5 consecutive quartersQ4 E-Com Up 34% vs Walmart 8%30% of orders fulfilled from stores (40% OOS in FC)E-commerce up 31% for Full Year (vs 30% last year)Free Shipping vs. Walmart $50 thresholdFurther reading:http://fortune.com/2016/02/24/target-walmart-holiday-shoppinghttp://fortune.com/2016/03/02/target-ecommerce-2http://www.wsj.com/articles/target-says-online-sales-surge-tied-to-store-inventories-1456348233MercadoLibre:Gross Merchandise Volume rose 86% in local currencies, mainly driven by Argentina and Brazil. Marketplace revenues grew 63% and non-Marketplace 79%. Total revenues accelerated to 69%, all in local currencies.Total payment transactions grew 79% to 25.4 million, while Total payment volume grew close to 100% in local currencies, reaching $1.5 billion. MecardoEnvios (MercardoLibre's payment platform) penetration close to 70% in Brazil, and 50% considering only the countries where the shipping solution is available. 2016 forecast - 23% GMV growth, caused by headwinds in BR - transition to next blurb.Sports Authority