This episode offers ecommerce operators a look back at the NRF Big Show, providing actionable insights into emerging retail technologies like smart shelves and dynamic pricing. It also dissects Amazon's growing dominance and important updates to Google's Product Listing Ad format, helping businesses understand the evolving landscape of digital retail and prepare for future shifts.
Key takeaways
Focus on integrating new technologies such as smart shelves and electronic shelf labels to enhance in-store efficiency and enable dynamic pricing strategies.
Analyze Amazon's continued growth and new services like their replenishment program to identify opportunities for collaboration or competitive differentiation.
Stay informed about changes in digital advertising platforms, specifically Google's new PLA format, to optimize your paid acquisition strategies.
Investigate rising shipping rates despite low gas prices to negotiate better terms with carriers or adjust pricing models proactively.
Evaluate the role of AR/VR and robotics in improving customer experience and operational efficiency in your retail strategy.
EP010 - NRF Big Show Recap, Amazon Updates, and new Google PLA format Robots! Smartshelfs What's the future for beacons? AR/VR Electronic Shelf Labels and Dynamic Pricing NRF Whispers - Was this a tough holiday season for Brick & Mortar? Are shipping rates going up (even though gas prices are at historic lows)? Amazon assortment is growing dramatically. Amazon is the top brand in the US (per YouGov study) Amazon launches it's new replenishment service Google tests a new PLA format http://retailgeek.com/podcast Join your hosts Jason "Retailgeek" Goldberg, SVP Commerce & Content at Razorfish, and Scot Wingo, Founder and Executive Chairman of Channel Advisor as they discuss the latest news and trends in the world of e-commerce and digital shopper marketing.
What does this episode say about retail & omnichannel?
Focus on integrating new technologies such as smart shelves and electronic shelf labels to enhance in-store efficiency and enable dynamic pricing strategies.
What does this episode say about amazon & marketplaces?
Analyze Amazon's continued growth and new services like their replenishment program to identify opportunities for collaboration or competitive differentiation.
What does this episode say about ai & automation?
Stay informed about changes in digital advertising platforms, specifically Google's new PLA format, to optimize your paid acquisition strategies.
What does this episode say about paid acquisition?
Investigate rising shipping rates despite low gas prices to negotiate better terms with carriers or adjust pricing models proactively.
What does this episode say about retail & omnichannel?
Evaluate the role of AR/VR and robotics in improving customer experience and operational efficiency in your retail strategy.
