This episode with LuMee founder, Allan Shoemake, reveals the immense impact a celebrity endorsement from someone like Kim Kardashian can have on an ecommerce brand. Learn how a single influential figure can catapult a product into the spotlight, driving unprecedented sales and brand recognition. This is a must-listen for brands considering an influencer marketing strategy.
Key takeaways
Celebrity endorsements, while high-cost, can generate disproportionately high returns compared to other marketing channels due to their reach and perceived authenticity.
Even a simple product with a clear use case can achieve massive success with the right celebrity alignment.
Influencer marketing, even at the celebrity level, often originates from organic product use before formal endorsement. Focus on getting your product into the hands of influential people.
A strong product concept that solves a clear problem (like better lighting for selfies) is foundational even for celebrity-backed success.
Themes
brand growthinfluencer marketingproduct development
INFLUENCER MARKETING is THE HOT topic in MARKETING TODAY. If you are not doing influencer marketing, then your marketing is not deemed to be at the cutting edge. This particularly applies to the B2C (business to consumer) brand space. My guest on today’s show is playing at the very pinnacle of the INFLUENCER MARKETING space: celebrity endorsements. He has had Kim Kardashian on several occasions use his product and now officially endorse his product. The impact of her endorsement has been enormous to say the least. Allan Shoemake has been a professional photographer for more than 25 years, photographing U.S. Presidents, celebrities and C-level executives the world over. He created the LuMee case in 2014 after coming up with the idea while Skyping his daughter studying overseas, and realizing how bad the lighting was. He enjoys skiing and camping, and is a self professed grill master and middlingly successful golfer.
Frequently asked about this episode
What does this episode say about brand growth?
Celebrity endorsements, while high-cost, can generate disproportionately high returns compared to other marketing channels due to their reach and perceived authenticity.
What does this episode say about influencer marketing?
Even a simple product with a clear use case can achieve massive success with the right celebrity alignment.
What does this episode say about product development?
Influencer marketing, even at the celebrity level, often originates from organic product use before formal endorsement. Focus on getting your product into the hands of influential people.
What does this episode say about brand growth?
A strong product concept that solves a clear problem (like better lighting for selfies) is foundational even for celebrity-backed success.
