EP 72: How David Braun Built an 8-figure Digital Products Business - TemplateMonster

2X eCommerce Podcast · with David Braun · April 7, 2016 · 66 min

Summary

This episode features David Braun, co-founder of TemplateMonster, a company that scaled to 8 figures in the digital products space. Learn how TemplateMonster

Key takeaways

• Scaling a digital products business requires a deep understanding of platform ecosystems (Magento, WordPress, etc.).
• Longevity in the digital product space (14 years for TemplateMonster) indicates the importance of continuous adaptation and market relevance.
• Centralized product content management (like Salsify) is crucial for scaling e-commerce operations, especially with large and frequently changing catalogs.
• Leverage product content platforms to ensure data accuracy and seamless publishing across multiple sales channels (Amazon, Google Merchant, direct store).

Themes

Topics covered

Episode description

I am joined by co-founder of TEMPLATE MONSTER...David Braun a website templates marketplace that features over 46,000 designs for Magento, Drupal, WordPress, PrestaShop, Joomla, WooCommerce David has quite an interesting story as well as tips for managing and scaling a digital products ecommerce business to 8 figures. Template Monster was founded back in 2002…so is 14 years old Dave has gathered a LOT of wisdom over these years.   Read the show notes for this episode on http://2xecommerce.com/podcast/ep72/     Message from Our Sponsors: This episode is brought to you by Salsify. As an online retailer or supplier, you are well aware that ACCURATE PRODUCT CONTENT drives more sales...However, as your store starts to scale the harsh reality is that maintaining product description content becomes more and more of a challenge to ecommerce teams.Enter Salsify...Salsify is a SaaS based product content management platform built specifically for online retailers and brand owners.I recently took Salsify on a test drive and here are the glaring advantages etailers stand to gain:- Your entire product catalog can be accessed by any department in a centralised hub,- There’s a workflow setup that ensures no fields go amiss when product data is published to multiple channels such as Amazon, your Google Merchant account or just directly to your ecommerce store- Salsify tells you when it spots missing critical fields across your product catalogIt is really a modern, flexible and robust product management platform I recommend if your store and brand's product catalog changes often and if you publish to numerous channels often.As a 2X eCommerce listener, you can get to trial Salsify for free at Salsify.com/2x

Frequently asked about this episode

What does this episode say about content management?

Scaling a digital products business requires a deep understanding of platform ecosystems (Magento, WordPress, etc.).

What does this episode say about digital product strategy?

Longevity in the digital product space (14 years for TemplateMonster) indicates the importance of continuous adaptation and market relevance.

What does this episode say about e-commerce management?

Centralized product content management (like Salsify) is crucial for scaling e-commerce operations, especially with large and frequently changing catalogs.

What does this episode say about content management?

Leverage product content platforms to ensure data accuracy and seamless publishing across multiple sales channels (Amazon, Google Merchant, direct store).

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