This episode dives into how to build a successful Amazon business through fundamental ecommerce principles, not "get-rich-quick" schemes. Learn how to leverage strong branding, quality products, and exceptional customer service to drive millions in sales on the Amazon platform.
Today’s guest is a bestselling fitness author and creator of MuscleForLife.com and Legion Athletics.His scientific approach to building muscle and losing fat has helped thousands of people build strong, lean, muscular, and healthy bodies.His ‘Muscle for Life’ books in healthy and fitness niche sell to the tune of over $1M each year on Amazon and His supplement business Legion Athletics does about $80K per week. Prior to coming on the show, he specifically said he is NOT here to talk about “secrets” or “tricks.” of selling on AmazonBUT how to properly and effectively run an ecommerce business that uses Amazon as a channel - i.e.good products,good branding,great copy,great customer service,good advertising, etc. Without further ado…I’d like to welcome Mike Matthews to showwho is joined by Jeremy Blumberg, co-founder and head of marketing. Read the show notes for this episode on http://2xecommerce.com/podcast/ep68/ Message from Our Sponsors: This episode is brought to you by Salsify. As an online retailer or supplier, you are well aware that ACCURATE PRODUCT CONTENT drives more sales...However, as your store starts to scale the harsh reality is that maintaining product description content becomes more and more of a challenge to ecommerce teams.Enter Salsify...Salsify is a SaaS based product content management platform built specifically for online retailers and brand owners.I recently took Salsify on a test drive and here are the glaring advantages etailers stand to gain:- Your entire product catalog can be accessed by any department in a centralised hub,- There’s a workflow setup that ensures no fields go amiss when product data is published to multiple channels such as Amazon, your Google Merchant account or just directly to your ecommerce store- Salsify tells you when it spots missing critical fields across your product catalogIt is really a modern, flexible and robust product management platform I recommend if your store and brand's product catalog changes often