This episode with Candice Galek of Bikini Luxe reveals how strategically leveraging social media, particularly through influencers, visual content, and public relations, can generate significant word-of-mouth marketing and direct sales for ecommerce brands. Ecommerce operators will learn how to build a strong social media following and achieve a direct ROI from their social media efforts.
Key takeaways
Implement a multi-pronged social media strategy incorporating influencers, compelling visual content, and PR to maximize reach and engagement.
Focus on influencer marketing across various platforms (Instagram, YouTube, fashion bloggers) to drive direct return on investment.
Utilize strong visual social media to create word-of-mouth marketing and drive sales.
Understand that dedicated social media and influencer efforts can build a substantial following and directly contribute to sales growth, as demonstrated by Bikini Luxe's 250,000 reach in two years.
Themes
brand buildinginfluencer marketingsocial media marketing
Bikini Luxe was founded by Candice Galek - who is also fondly known as the 'bikini geek'. In just two years, she has managed to garner a huge social media following for her ecommerce brand - Bikini Luxe with a social media reach totalling 250,000 in 2015. Influencers on Instagram, YouTube and Fashion Bloggers have enabled Bikini Luxe receive a direct return on investment on social media. Their unique use of both visual social media, influencers and PR drives a significant amount of word-of-mouth market and sales. Read the show notes for this episode on http://2xecommerce.com/podcast/ep66/ Message from Our Sponsors:
This episode is brought to you by Salsify.
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Implement a multi-pronged social media strategy incorporating influencers, compelling visual content, and PR to maximize reach and engagement.
What does this episode say about influencer marketing?
Focus on influencer marketing across various platforms (Instagram, YouTube, fashion bloggers) to drive direct return on investment.
What does this episode say about social media marketing?
Utilize strong visual social media to create word-of-mouth marketing and drive sales.
What does this episode say about brand building?
Understand that dedicated social media and influencer efforts can build a substantial following and directly contribute to sales growth, as demonstrated by Bikini Luxe's 250,000 reach in two years.
