EP 66: How Bikini Luxe Drive Sales from Social Media Content through Influencers w/ Candice Galek

2X eCommerce Podcast · with Candice Galek · February 23, 2016 · 80 min

Summary

This episode with Candice Galek of Bikini Luxe reveals how strategically leveraging social media, particularly through influencers, visual content, and public relations, can generate significant word-of-mouth marketing and direct sales for ecommerce brands. Ecommerce operators will learn how to build a strong social media following and achieve a direct ROI from their social media efforts.

Key takeaways

• Implement a multi-pronged social media strategy incorporating influencers, compelling visual content, and PR to maximize reach and engagement.
• Focus on influencer marketing across various platforms (Instagram, YouTube, fashion bloggers) to drive direct return on investment.
• Utilize strong visual social media to create word-of-mouth marketing and drive sales.
• Understand that dedicated social media and influencer efforts can build a substantial following and directly contribute to sales growth, as demonstrated by Bikini Luxe's 250,000 reach in two years.

Themes

Topics covered

Episode description

Bikini Luxe was founded by Candice Galek - who is also fondly known as the 'bikini geek'. In just two years, she has managed to garner a huge social media following for her ecommerce brand - Bikini Luxe with a social media reach totalling 250,000 in 2015. Influencers on Instagram, YouTube and Fashion Bloggers have enabled Bikini Luxe receive a direct return on investment on social media. Their unique use of both visual social media, influencers and PR drives a significant amount of word-of-mouth market and sales.  Read the show notes for this episode on http://2xecommerce.com/podcast/ep66/   Message from Our Sponsors: This episode is brought to you by Salsify. As an online retailer or supplier, you are well aware that ACCURATE PRODUCT CONTENT drives more sales...However, as your store starts to scale the harsh reality is that maintaining product description content becomes more and more of a challenge to ecommerce teams.Enter Salsify...Salsify is a SaaS based product content management platform built specifically for online retailers and brand owners.I recently took Salsify on a test drive and here are the glaring advantages etailers stand to gain:- Your entire product catalog can be accessed by any department in a centralised hub,- There’s a workflow setup that ensures no fields go amiss when product data is published to multiple channels such as Amazon, your Google Merchant account or just directly to your ecommerce store- Salsify tells you when it spots missing critical fields across your product catalogIt is really a modern, flexible and robust product management platform I recommend if your store and brand's product catalog changes often and if you publish to numerous channels often.As a 2X eCommerce listener, you can get to trial Salsify for free at Salsify.com/2x

Frequently asked about this episode

What does this episode say about brand building?

Implement a multi-pronged social media strategy incorporating influencers, compelling visual content, and PR to maximize reach and engagement.

What does this episode say about influencer marketing?

Focus on influencer marketing across various platforms (Instagram, YouTube, fashion bloggers) to drive direct return on investment.

What does this episode say about social media marketing?

Utilize strong visual social media to create word-of-mouth marketing and drive sales.

What does this episode say about brand building?

Understand that dedicated social media and influencer efforts can build a substantial following and directly contribute to sales growth, as demonstrated by Bikini Luxe's 250,000 reach in two years.

Listen

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