To win at SEO on Magento 2.0, merchants need to understand the platform's built-in capabilities and limitations. This episode provides a foundational understanding of Magento 2.0's SEO features, highlighting areas where native functionality can be leveraged and where third-party extensions become essential for comprehensive optimization.
Key takeaways
Leverage Magento 2.0's native SEO features like sitemaps, rich snippets, and canonical tags, but be aware of their limitations compared to other platforms.
Implement a robust URL structure strategy using Magento 2.0's flexible URL rewrites and avoid duplicate content issues.
Consider using a specialized SEO extension like MageWorx SEO Suite Ultimate to address advanced technical SEO needs not fully covered by Magento 2.0 out-of-the-box.
Focus on optimizing product pages with unique content, proper meta descriptions, and image alt tags within the Magento 2.0 framework.
Regularly audit your Magento 2.0 store for technical SEO issues, especially after updates or adding new extensions, to maintain search engine visibility.
Themes
e-commerce platformssearch engine optimizationtechnical seo
Vitaly Gonkov is the Chief Marketing Officer at MageWorx,a fast-growing Magento extensions and solutions company that develops a full range of Magento extensions used on 30,000+ Magento stores worldwide. I personally recommend one of their technical SEO extensions called, SEO Suite Ultimate to clients because of its exhaustive feature-set for technical SEO deployment.
I invited Vitaly to today's show to talk about Magento 2.0 and it's new SEO features. This interview is based on an article published by MageWorx shortly after the release of Magento 2.0. Here's the article: http://blog.mageworx.com/2015/08/magento-2-seo-features/
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Frequently asked about this episode
What does this episode say about e-commerce platforms?
Leverage Magento 2.0's native SEO features like sitemaps, rich snippets, and canonical tags, but be aware of their limitations compared to other platforms.
What does this episode say about search engine optimization?
Implement a robust URL structure strategy using Magento 2.0's flexible URL rewrites and avoid duplicate content issues.
What does this episode say about technical seo?
Consider using a specialized SEO extension like MageWorx SEO Suite Ultimate to address advanced technical SEO needs not fully covered by Magento 2.0 out-of-the-box.
What does this episode say about e-commerce platforms?
Focus on optimizing product pages with unique content, proper meta descriptions, and image alt tags within the Magento 2.0 framework.
What does this episode say about e-commerce platforms?
Regularly audit your Magento 2.0 store for technical SEO issues, especially after updates or adding new extensions, to maintain search engine visibility.
