EP 54: How Fashion Etailers, Linjer Successfully Raised $500,000 through Crowdfunding on Kickstarter & Indiegogo
2X eCommerce Podcast
· with Jennifer Chong and Roman Khan
· December 15, 2015
· 64 min
Summary
This episode reveals how Linjer, a D2C fashion brand, leveraged Kickstarter and Indiegogo to raise over $500,000, enabling them to disrupt the luxury bag market with affordable, high-quality products. Ecommerce operators will learn precise crowdfunding strategies, promotional tactics, and the power of a D2C model to cut costs and drive growth.
Key takeaways
Develop a compelling D2C value proposition that targets market inefficiencies (e.g., Linjer's 'minimalist leather bags without the luxury markup' at 1/4th the price).
Strategically use multiple crowdfunding platforms (e.g., Indiegogo then Kickstarter) to maximize capital raised and audience reach, building momentum from initial success.
Implement a multi-pronged promotional strategy for crowdfunding, including blogger/press outreach to generate earned media and paid media to scale awareness and contributions.
Understand that a D2C model allows for significant cost reductions by eliminating middlemen, storefront expenses, and excessive traditional marketing spend, directly improving profitability and price competitiveness.
Focus on delivering exceptional product value and transparent pricing to resonate with consumers tired of luxury markups, fostering trust and loyalty.
My guests on today’s show are: Jennifer Chong and Roman Khan, the co-founders of a Luxury Direct to Consumer (D2C) consumer fashion brand that launched their business and raised capital through crowdfunding...They managed to raise over $180,000 on INDIEGOGOand then went unto KICKSTARTER to raise more capital and doubled(YES DOUBLED) what they raised on INDIEGOGO by raising $360,000 just over a year ago.
The are the founders of LINJER - D2C makers of Minimalist leather bags without the luxury markup.They sell their bags for 1/4 the price that luxury brands would sell them for.And are able to do this by selling directly to clients,allowing them to cut out middlemen, storefront costs, and excessive marketing spend.
If you are trying to figure out how to effectively use crowdfunding platforms such asIndiegogo and Kickstarter to launch a direct to consumer business that is set out to change an industry or the world - then listen into this one!
They take us through the exact steps they used to raise capital on indiegogo as well as on kickstarter...And talk through promotion tactics such as blogger/press outreach and scaling awareness through paid media... This episode is not to be missed!
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Frequently asked about this episode
What does this episode say about brand building?
Develop a compelling D2C value proposition that targets market inefficiencies (e.g., Linjer's 'minimalist leather bags without the luxury markup' at 1/4th the price).
What does this episode say about crowdfunding strategy?
Strategically use multiple crowdfunding platforms (e.g., Indiegogo then Kickstarter) to maximize capital raised and audience reach, building momentum from initial success.
What does this episode say about direct-to-consumer (d2c)?
Implement a multi-pronged promotional strategy for crowdfunding, including blogger/press outreach to generate earned media and paid media to scale awareness and contributions.
What does this episode say about e-commerce marketing?
Understand that a D2C model allows for significant cost reductions by eliminating middlemen, storefront expenses, and excessive traditional marketing spend, directly improving profitability and price competitiveness.
What does this episode say about brand building?
Focus on delivering exceptional product value and transparent pricing to resonate with consumers tired of luxury markups, fostering trust and loyalty.
