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EP 53: How to Rapidly Grow an Amazon Private Label Business 6X in 12 months w/ Andrew Tjernlund

2X eCommerce Podcast · with Andrew Tjernlund · December 8, 2015 · 68 min

Summary

Andrew Tjernlund shares how he grew an Amazon private label business from $350,000 to $8 million. This episode is packed with practical advice on scaling an Amazon business, managing capital, and sourcing manufacturing partners.

Key takeaways

Themes

amazon private labele-commerce growth strategiesscaling e-commerce businessessupply chain management

Topics covered

abandoned cart recoveryamazon fbacapital management for e-commerceemail marketing automationinventory managementmanufacturing partners (domestic vs. china)private label products

Episode description

So lets rewind back to Episode 49, when I had Will Tjernlund on the show to talk about the LEAN way of starting and growing a Fulfilled By Amazon Private Label Ecommerce Product Business….you will recall that Will worked with his Brother Andrew for 2 years where they both managed to scale an Amazon business from $1.2m to $8m.   TODAY - I have with me on the show ANDREW TJERNLUND…Will’s brother to talk us through the specifics of how he managed to grow his Amazon business from $350,000 to $1.2m and to an expected $8m this financial year.   At this scale he talks about the need for capital and the discipline required to effectively managing stock. Its an hour long conversation and we cover a LOT of ground. We also talk about selecting the right manufacturing partners be in domestically or from China. If you want to know about what is means to grow an amazon business from a 6-figure to a near 8-figure then grab a notepad and pen and be prepared to take notes on this episode as it is jam packed with nuggets.   Message from Our Sponsors: This episode is brought to you by Remarkety. Remarkety is an email marketing platform specifically built for eCommerce businesses.With Remarkety, emails are automatically triggered by shopper behaviour and purchase history.With a few simple clicks, Remarkety allows you Recover abandoned carts, win back inactive customers, make product recommendations, deliver newsletters and more.In other words, emails you will send through Remarkety will be highly targeted: with glaring improvements on your open rates, click rates and, most importantly, conversions. You are also able to track revenue generated from every single email sent by Remarkety.   Try Remarkety absolutely free for 30-days. No credit cards and no contracts.To sweeten the deal, 2x eCommerce listeners can get Remarkety for 30% off an entire year using the coupon code PODCAST30.   Visit Remarkety.com to learn more.Remarkety is email marketing for eCommerce. Simplified.

Frequently asked about this episode

What does this episode say about amazon private label?
To scale an Amazon private label business to 8-figures, a strong grasp of capital management and inventory discipline is crucial. Expect significant capital requirements as you grow.
What does this episode say about e-commerce growth strategies?
Careful selection of manufacturing partners, both domestic and international (e.g., China), directly impacts product quality, cost-efficiency, and scalability. This is a critical factor for rapid growth.
What does this episode say about scaling e-commerce businesses?
For sustained growth, consistently seek out and implement 'nuggets' of information from experienced entrepreneurs to refine your business strategies and avoid common pitfalls.
What does this episode say about supply chain management?
Utilize email marketing automation, like Remarkety, to recover abandoned carts, win back inactive customers, and deliver targeted product recommendations. This can significantly boost conversion rates and trackable revenue.

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