The e-commerce landscape is rapidly shifting, with Amazon solidifying its position as the primary starting point for online product searches, surpassing Google. E-commerce operators must adapt their strategies to this changing consumer behavior to ensure visibility and market share.
I recently came across an interesting survey commissioned by BloomReach: they found that 44% of online shoppers in the U.S. began their ecommerce product searches on Amazon.com. Then only 34% of online shoppers use search engines such as Google And the remaining 22%of online shoppers go directly to retailers websites Google ecommerce position at the moment does not looks very good, because it relies on product-related searches for a big chunk of advertising. We all know that Amazon.com is the 800-pound gorilla in the market. And Savvy shoppers know that Amazon does not alway offer the best prices. Amazon's is pretty much the primary destination for product searches for consumers. And its position is improving. A similar survey carried out by Forrester Research in 2012 found that just 30% of online shoppers began their shopping from Amazon. So what has changed in online shopping behaviour between 2012 and 2015…in just 3 years? Get the show notes and other podcasts here: http://2xecommerce.com/podcast/ Message from Our Sponsors: This episode is brought to you by Remarkety. Remarkety is an email marketing platform specifically built for eCommerce businesses.With Remarkety, emails are automatically triggered by shopper behaviour and purchase history.With a few simple clicks, Remarkety allows you Recover abandoned carts, win back inactive customers, make product recommendations, deliver newsletters and more.In other words, emails you will send through Remarkety will be highly targeted: with glaring improvements on your open rates, click rates and, most importantly, conversions. You are also able to track revenue generated from every single email sent by Remarkety. Try Remarkety absolutely free for 30-days. No credit cards and no contracts.To sweeten the deal, 2x eCommerce listeners can get Remarkety for 30% off an entire year using the coupon code PODCAST30. Visit Remarkety.com to learn more.Remarkety is email marketing for eCommerce. Simplified.