2X eCommerce Podcast artwork

EP 49: Applying a Lean Mindset to a Private Label Amazon Business w/ Will Tjernlund

2X eCommerce Podcast · with Will Tjernlund · November 17, 2015 · 66 min

Summary

Will Tjernlund, who scaled his Amazon private label business to $6 million in just three years, shares his strategy for profitably selling on Amazon. This episode is a must-listen for Amazon sellers looking to understand how to apply a lean startup mindset to private label products sourced from China.

Key takeaways

Themes

amazon private labele-commerce growthemail marketinglean startup

Topics covered

abandoned cart recoveryamazon fbaconversion rate optimization via emailcustomer win-back strategiese-commerce email automationprivate label sourcing from china

Episode description

My guest on today’s show is Will Tjernlund. Will and his brother Andrew sold $6 million worth of products on Amazon.com in 2014. The year before, 2013, they sold around $1.2 million on Amazon. And in 2012 about $350,000  This was just a year after Will's graduation from the University of Minnesota, doubling the business’ full-time headcount from one to two as a 2-person business...! He has just recently exited this Amazon business to purse a LEANER STARTUP Amazon business on his own. He is here to talk about his to approach selling on Amazon profitably as a Private Label Seller buying and branding products from China to sell on Amazon. Get the show notes on http://2xecommerce.com/podcast     Message from Our Sponsors: This episode is brought to you by Remarkety. Remarkety is an email marketing platform specifically built for eCommerce businesses.With Remarkety, emails are automatically triggered by shopper behaviour and purchase history.With a few simple clicks, Remarkety allows you Recover abandoned carts, win back inactive customers, make product recommendations, deliver newsletters and more.In other words, emails you will send through Remarkety will be highly targeted: with glaring improvements on your open rates, click rates and, most importantly, conversions. You are also able to track revenue generated from every single email sent by Remarkety.   Try Remarkety absolutely free for 30-days. No credit cards and no contracts.To sweeten the deal, 2x eCommerce listeners can get Remarkety for 30% off an entire year using the coupon code PODCAST30.   Visit Remarkety.com to learn more.Remarkety is email marketing for eCommerce. Simplified.

Frequently asked about this episode

What does this episode say about amazon private label?
Focus on a lean startup approach to minimize risk and maximize profitability when launching private label products on Amazon.
What does this episode say about e-commerce growth?
Source products directly from China to maximize margins and control the supply chain for your private label Amazon business.
What does this episode say about email marketing?
Implement targeted email marketing campaigns based on customer behavior and purchase history to recover abandoned carts, win back inactive customers, and drive conversions.
What does this episode say about lean startup?
Continuously track revenue generated from email marketing efforts to optimize campaign performance and demonstrate ROI.
What does this episode say about amazon private label?
Consider exiting successful ventures to pursue new, leaner opportunities and maintain agility in the fast-paced e-commerce landscape.

Listen