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EP #47: Exploring The Largest Trade Show in Asia - The Canton Fair with Austin Brawner of eCommerceInfluence.com

The eCommerceFuel Podcast · with Austin Brawner · May 30, 2014 · 45 min

Summary

Unlock massive product sourcing opportunities and gain a competitive edge by strategically navigating the Canton Fair. This episode provides essential guidance for ecommerce owners on how to effectively plan, attend, and maximize their return from Asia's largest trade show, ensuring affordable and successful supplier relationships.

Key takeaways

Themes

supply chain & operationsproduct & merchandisingfounder & leadership

Topics covered

canton fairproduct sourcingsupplier negotiationinternational trade showssupply chain managementmoqs

Episode description

This incredible marathon trade show lasts almost an entire month and spans over 3.7 million square feet (that’s 5.5 times the size of the Superdome!). Today, Austin shares his tips on why every eCommerce owner should make this trip, and how to make it an undeniably (and affordable!) success. You can find show notes and more information by clicking here: http://bit.ly/SSCXYM

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Frequently asked about this episode

What does this episode say about supply chain & operations?
Prioritize pre-show research by setting clear objectives and scheduling appointments with potential suppliers to optimize your time at the Canton Fair's immense scale.
What does this episode say about product & merchandising?
Master negotiation tactics by understanding cultural nuances and being prepared to discuss pricing, MOQs, and payment terms to secure favorable deals with Chinese manufacturers.
What does this episode say about founder & leadership?
Implement a robust post-fair follow-up strategy including maintaining supplier relationships, clearly defining quality control measures, and streamlining order management to ensure successful product delivery and sustained partnerships.
What does this episode say about supply chain & operations?
Budget meticulously for travel, accommodation, and on-site expenses to make your Canton Fair trip affordable and maximize your ROI without compromising on valuable sourcing opportunities.
What does this episode say about supply chain & operations?
Focus on identifying profitable products, understanding supplier capabilities, and conducting thorough vetting processes to assess quality and reliability, safeguarding against common sourcing pitfalls.

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