This episode offers Shopify store owners a forward-looking perspective on 2022, focusing on navigating changes in data privacy and consumer behavior. It provides actionable strategies for maintaining post-holiday sales momentum, leveraging January for customer engagement, and adapting marketing efforts to a cookie-less world influenced by iOS 15. The discussion also highlights the growing importance of purpose-driven marketing and building trust with consumers through authentic brand values.
Key takeaways
Leverage January as a prime month for customer re-engagement post-holidays to maintain sales momentum.
Adapt marketing strategies to the “cookie-less world” and iOS 15 privacy changes by focusing on first-party data and consent-based communication.
Integrate purpose-driven marketing to attract and retain consumers who increasingly favor brands aligned with social or environmental causes.
Explore SMS marketing with platforms like Yotpo SMSBump to achieve high ROI in direct customer communication.
Prioritize building and maintaining customer trust through transparent practices and authentic brand messaging in an evolving digital landscape.
This week is our final episode of the year and of our series on building trust during the holiday season and helping you keep that momentum into the new year with Yotpo! In this episode, Nick is joined by Josh, VP of Strategy at Yotpo, to discuss how January can be a good time for engagement, the change of IOS15/Data/Cookie-less world and brands having to continue to adjust and how consumers seem to be attracted to brands with a cause!For a limited time, all “Winning with Shopify” listeners can receive 30 days of text messages from Yotpo SMSBump for FREE. Sign up today to start driving 25x ROI with the easiest channel you'll ever build - https://www.yotpo.com/winning-with-shopify-sms-offer/We have a webinar you can join in January! Please find out more here - https://www.eventbrite.co.uk/e/free-webinar-grow-sales-with-google-shopping-seo-in-the-post-peak-blues-tickets-221830018557 Want to be involved in the podcast? You can get involved here - https://winningwithshopify.com/Support the show
