This episode provides critical strategies for Shopify store owners to maximize holiday season growth and combat the inevitable "January slump." Dee from Avec Drinks shares actionable tactics for building customer trust, attracting new customers, and re-engaging existing ones, while highlighting the power of SMS marketing and SEO for sustained success. Ecommerce operators will learn how to leverage the holiday momentum into a strong start for the new year.
Key takeaways
Implement proactive strategies to combat the post-holiday January slump by analyzing customer behavior and planning post-holiday promotions.
Utilize SMS marketing for direct and effective customer communication, personalized offers, and to drive repeat purchases, especially during and after peak seasons.
Focus on building customer trust during competitive holiday periods through transparent communication, clear expectations, and reliable service to convert new customers into loyal ones.
Develop specific strategies for both new customer acquisition (e.g., targeted ads, influencer collaborations) and existing customer re-engagement (e.g., personalized recommendations, loyalty programs) around the holidays.
Leverage platforms like Google Shopping and SEO to maintain visibility and drive traffic during slower periods like the post-holiday season.
Themes
dtc strategycustomer retentionpaid acquisitionorganic & seo
This week we continue our series of our four part series on building trust during the holiday season and helping you keep that momentum into the new year! On this episode, Nick is joined by Dee from Avec Drinks who discuss a range of topics from, how to attract new customers, how to market to existing customers and the challenges e-commerce brands face in January and how to overcome them.For a limited time, all “Winning with Shopify” listeners can receive 30 days of text messages from Yotpo SMSBump for FREE. Sign up today to start driving 25x ROI with the easiest channel you'll ever build here.We have a webinar you can join in January! Please find out more here. Want to be involved in the podcast? You can get involved here.Support the show
Implement proactive strategies to combat the post-holiday January slump by analyzing customer behavior and planning post-holiday promotions.
What does this episode say about customer retention?
Utilize SMS marketing for direct and effective customer communication, personalized offers, and to drive repeat purchases, especially during and after peak seasons.
What does this episode say about paid acquisition?
Focus on building customer trust during competitive holiday periods through transparent communication, clear expectations, and reliable service to convert new customers into loyal ones.
What does this episode say about organic & seo?
Develop specific strategies for both new customer acquisition (e.g., targeted ads, influencer collaborations) and existing customer re-engagement (e.g., personalized recommendations, loyalty programs) around the holidays.
What does this episode say about dtc strategy?
Leverage platforms like Google Shopping and SEO to maintain visibility and drive traffic during slower periods like the post-holiday season.
