For ecommerce brands looking to scale their influencer marketing beyond a single point person, this episode breaks down the "Influencer Marketing Pyramid" framework. It emphasizes that a dedicated team or strategic outsourcing is essential for managing the multifaceted components of a robust influencer program, from initial product seeding to long-term ambassadorships and paid media repurposing, ultimately driving revenue, not just likes.
Key takeaways
Implement the 'Influencer Marketing Pyramid' by allocating resources to each level: seeding, organic posts, affiliate programs, paid ad repurposing, ambassadors, and flag bearers.
Prioritize owning influencer relationships, whether working with agencies or in-house. Avoid agencies that act as gatekeepers to your influencer network.
Start hiring for influencer marketing early, potentially even before product launch, by focusing initially on efficient product seeding processes.
Consider a hybrid approach: hire a fractional in-house employee for strategic oversight and use agencies or overseas contractors to manage labor-intensive tasks like seeding, outreach, and product fulfillment.
Recognize that as investment in influencer marketing grows, so should human resources. Brands investing heavily often employ a team, not just one person, to manage various aspects of the program.
Building a strong influencer marketing program for your business can be time-consuming and monotonous when you’ve got the rest of your company to take care of. It is also a lot of work for just one person to do an excellent job of alone. So, how do you begin incorporating influencer marketing into your marketing plan if you don’t have spare time? In this episode, we will explain the benefit of hiring an agency or outsourcing this part of your marketing to ensure you get the most reach with the most return. *This episode was recorded directly after episode 6* You can find show notes and more at: http://www.kynship.co/blog/009
Frequently asked about this episode
What does this episode say about influencer & creator?
Implement the 'Influencer Marketing Pyramid' by allocating resources to each level: seeding, organic posts, affiliate programs, paid ad repurposing, ambassadors, and flag bearers.
What does this episode say about paid acquisition?
Prioritize owning influencer relationships, whether working with agencies or in-house. Avoid agencies that act as gatekeepers to your influencer network.
What does this episode say about brand & content?
Start hiring for influencer marketing early, potentially even before product launch, by focusing initially on efficient product seeding processes.
What does this episode say about founder & leadership?
Consider a hybrid approach: hire a fractional in-house employee for strategic oversight and use agencies or overseas contractors to manage labor-intensive tasks like seeding, outreach, and product fulfillment.
What does this episode say about influencer & creator?
Recognize that as investment in influencer marketing grows, so should human resources. Brands investing heavily often employ a team, not just one person, to manage various aspects of the program.
