This episode offers a crucial comparison for e-commerce brands struggling with content costs: traditional studio shoots versus influencer-generated content. It breaks down the significant cost per asset difference and argues for a hybrid content strategy that leverages the affordability and relatability of influencer content alongside the necessity of high-quality catalog assets, ultimately aiming for better ad performance and ROI.
Key takeaways
Studio shoots for ad creative can cost upwards of $500 per asset, with total project costs often exceeding $15,000 for just 30 creatives, making it an expensive option for continuous content generation.
Influencer seeding, even when factoring in product costs and agency fees, can drive asset costs down to $10-$66 per unique creative, offering a significantly more cost-effective content pipeline.
High-production, overly commercial-looking ads can repel modern consumers who prefer relatable, user-generated content.
A balanced content strategy incorporating both professional studio assets for brand image and catalog sales, and authentic influencer-generated content for paid media and social channels, is crucial for optimal performance and cost efficiency.
Brands should aim for a diverse creative library, testing both polished and raw content styles to determine what resonates best with their audience and drives conversions.
Content (whether this is video, written, or imagery) is the most important piece of marketing for your brand. More than ever before, customers are choosing to research products and services through their online presence and the influencers who are promoting them. However, as an entrepreneur or business owner, it can be tricky to know when to start creating content and where to even begin. So, in this episode, we will be explaining how to go about creating amazing content for your brand without blowing out your marketing budget. You can find show notes and more at: http://www.kynship.co/blog/008
Frequently asked about this episode
What does this episode say about influencer & creator?
Studio shoots for ad creative can cost upwards of $500 per asset, with total project costs often exceeding $15,000 for just 30 creatives, making it an expensive option for continuous content generation.
What does this episode say about paid acquisition?
Influencer seeding, even when factoring in product costs and agency fees, can drive asset costs down to $10-$66 per unique creative, offering a significantly more cost-effective content pipeline.
What does this episode say about brand & content?
High-production, overly commercial-looking ads can repel modern consumers who prefer relatable, user-generated content.
What does this episode say about influencer & creator?
A balanced content strategy incorporating both professional studio assets for brand image and catalog sales, and authentic influencer-generated content for paid media and social channels, is crucial for optimal performance and cost efficiency.
What does this episode say about influencer & creator?
Brands should aim for a diverse creative library, testing both polished and raw content styles to determine what resonates best with their audience and drives conversions.
